But when I came in, the OGs used to tell me,
it's not about what you make,
it's about what you save.
So with me understanding that,
and it's like a cliche thing
that I used to always hear in the league.
Yeah, you make a lot, but it's a lot of guys that at
the end they're champions and
they broke or they just lose it all.
So my financial advisor made sure I was good.
Ever since I was 18,
19, I always had a will, always had a trust.
I never worried about that and
just made sure we bulletproofed ourselves over the years.
Welcome to another episode of
Nasdaq's The Winning Formula
presented by the Mercedes AMG Petronas Formula one team.
I am your host, Joel Kilani.
We are on the start of
a Goat Edition episode of The Winning Formula.
We have the 2008 number one draft pick,
rookie of the year,
NBA MVP number in the rafters.
Derrick Rose, thank you so much
for being here with us today.
Oh man. Thank you for having me Joe. Appreciate it.
Absolutely. So motions got to be running crazy.
Yeah, it's been a crazy week.
Yeah. We're talking about
retirement number in the rafters.
If you ask your teenage self could you
imagine that kid coming from the shop?
Right.
By the way, your number is
going to be retired next to Jordan
and Pippen in the United Center. Would you believe that?
I would not have believed that when I was younger,
let alone being drafted,
number one, going to my hometown?
Like that's something that you can't even dream about
or use your imagination for real or yeah,
you have to use your imagination for something like that.
But blessed and very grateful and trying to cherish it.
As your journey. Obviously, you took
the Memphis Tigers to the national championship game.
You had a lot of hype coming in.
Number one pick at
any point when you were going into the league,
did you ever think about long term, exact,
like how big it could get,
or were you always just focused on the next day,
the next game getting better?
How much did you think about,
you know,
how big things could get in terms of your career?
I was going year by year.
And I really think about it.
Yeah. Year by year.
I didn't want to. What they say
live in a predictable future in a familiar past.
So year by year
and trying to add and progress year by year.
Because normally when you in the off season,
you normally throw in one move.
Now, I don't know if the young boys know this,
but they try to throw in like 4 or 5 moves.
That's a lot of moves to put into like one summer.
So like when I came in,
the greats like Cobe and all the other players,
Tmax and everybody, they all
implemented one move every summer.
So you come back and you
could tell what that person's been working on.
Like they perfected the move.
So that's when we seen who was working.
But the young guys, now they're
so talented that they probably
can implement 3 or 4 moves into a summer.
But back then we weren't that skilled.
So you're saying, you know, from a pace perspective,
really getting good at one,
two, three core things to improve your game is
better than trying to do 6 or 7 things at once.
That may be the old way. That may be the old way.
Back then, when we came in,
you could tell who like code.
If he was working on a certain shot,
he'll work on it in the game.
Or you could see him just in the pre game working on it.
Then you get in the game and he perfected it.
So like each summer I try to come back or
going to the the workshop and come
back like with a jump shot or come back
with finishing better or come back.
Little things, free throws,
just trying to prove by any means, you know.
Was there and this could have been
your rookie season because you were rookie of the year.
Was there a game or a moment you
remember where you looked around and you said,
you know what, I think I'm gonna be in
this league for a while. You know what I mean?
Where you felt whether you could
tell the defenses couldn't really figure you out.
You got comfortable, your shot was falling.
Was there a moment where you're like,
oh, I'm gonna be here a while?
I think it was my sophomore year, my second year.
That's when I realized that I could
play with them first year.
Um, like I, I was telling Jabari,
I'm a damn near like a quarterback.
You have to learn the plays.
Time management know when the guys want the ball.
All this is going on. So you're
getting accustomed to just the league,
the speed of the league.
Once I got that done by the second year,
I kind of knew that I had the chance to be
one of the best players or
like one of the top players in the league.
My second year, if I kept working.
I love that. And, you know,
I'll get into a few of
the more basketball related questions in a minute.
We have a book here, a print.
Yes, sir.
Definitely want to talk about it.
Photography driven.
Intentional decision.
Yes. An album of your life.
Scoop Jackson obviously with
the narration behind in the copy,
I want to kind of dive
into the idea behind it, how it came about,
but also what folks should expect when they do
dive into this because it is in a lot of ways,
a legacy book in terms of
all the things that made you who you are today.
Exactly. Shout out to scoop.
Shout out to prosper his wife.
Shout out to the team, everybody.
Me and my wife, we collect. We're collectors.
And when you do think about like opulent books,
you think about Assouline.
And I'm a collector myself, like I said.
So we have a bunch in our house and we
ideated on it with me and my team, my business partners.
Uh, me, Elena, Maddie, Ryan and Art.
We outdated on it.
Reached out to him through
Instagram and they reached back out.
Um, once we, we came to terms of like,
okay, figuring it out.
I figured out the name, the blueprint.
When you think about Jay Z,
the blueprint or you
think about anything with the infrastructure,
you always going to need a blueprint.
Um, for me, I know I won't be
the last player to be quiet or,
or an introvert or an ambivert.
So I wanted to at least put
this out here to let kids know that,
that that's like me,
that you could get through it.
If you don't want fame,
it's a way that you can get through all that
with having a crazy amount of like,
you know, a fan base or whatever.
So we came out with this and when we first started,
I didn't think that I would have
a bunch of pictures of myself
because I told my wife and my friend's like,
man, I don't think I got that many pictures of me
myself when I was younger because
my mom didn't take pictures.
Come to find out,
I had a ton of pictures and we wanted to,
um, conflate all that together and
come up with something special, a special concept.
So we were the first, um,
hoopers to come up or do a collab with Vaseline.
I don't know how MJ slid in, but before us,
but we were the first ones to sign up with Vaseline.
They came up with this great idea.
We came out with a smaller version.
They have bigger versions, of course,
more grand versions,
but I feel like this size is perfect.
I love that, and there's one part of this
that I actually wanted to dive in on that
you talk about for the low key person,
the person who doesn't want fame,
doesn't want idolization. You're big on that.
You've mentioned, you know,
I wouldn't look forward to a statue because
I don't like Idolization.
How? What part of your personality do you think that
developed because you had
the spotlight on you since you were so young?
Yeah. At what point did you realize, you know,
this fame thing that comes with whooping?
Draymond always talks about this.
He says the fame part is the.
Everything that comes outside of
basketball is what makes it hard.
The basketball part I could do everything else
is what makes it messy. Do you agree with that?
And do you feel like that's part of what formed
your opinion around not
being into the fame and the other side of it?
It was me and my mom played a huge role with her,
always making sure that like,
I didn't treat people I didn't like out like,
um, act out because of like,
because I played basketball.
And to be really practical about it,
just because you who,
you shouldn't think that you're better than somebody just
because I could jump higher or run faster than someone.
So that was always like dumb to me.
So I never thought about that or I never put
myself in positions to like,
um, have my ego like be the biggest thing in the room.
So with me knowing that I always thought
karma was always going to come my way if I did that.
So that's how I moved.
To this day, I treat people how I'm treated
and I try to live a humble life or,
um, a low, you know, a chill life.
I admire that because it's so easy,
especially in a social media era,
to have so much fandom and people who
admire you for that to
impact how you think about yourself.
You know, it's so easy for that to kind of get into
your head and you start to kind of move differently.
You might not even notice that
you're treating people differently.
So I, I appreciate that you make that a forefront.
As friends and family. If I act that way, my,
I wouldn't be able to be around
my family like that because
they would have been checked it.
Yeah, yeah, I appreciate that.
And so D rose flower shop.
Yes, sir.
You know, this is Nasdaq.
You love talking about financial literacy business.
Yeah. I wanted to kind of
ask you around the flower shop and
the expansion and the thought around it makes
perfect sense from a brand perspective.
You know, how did that come about?
But then also, how do you think about just business in
general in your post career now that the league is over?
And I know you probably know a lot
of young players who also think about
what their post-career looks like from from playing.
How do you think about the business empire that
you're building and also how the flower shop fit in?
So the flower shop came up
last year when we were doing our run.
Me and my team,
Maddie and Elena, ran art once again.
We ideated on the concept of a pop up shop.
We ended up doing a pop up shop and it
was one of the coldest days of the year,
and we thought that the turnout wasn't going to be that.
It ended up turning out to be pretty great.
Everybody waited in line and,
um, we felt like that was
the closest thing we could get to proof of concept.
Once I realized that,
I went full speed with getting a partner.
I got a partner. They've been around for 140 years.
They're on the sixth generation like a family.
Well, all you hear about
is how families can't go past three.
I met somebody that's on their sixth generation.
He's 90 some years old and he's figuring things out,
and he's helping me with my business and what?
My family business.
Um, once we, we partnered,
we're doing the online and now we're,
uh, figuring out the structure for, uh,
workshops, uh, um, trips to Ecuador with the kids,
uh, just everything,
just the ecosystem around the workshop, I would say.
I love that and financial literacy.
You're an MBA vet. You've been one for a while.
You came in in 2008.
Yeah. How has the league and
the just the attitude towards financial literacy,
I'd say, evolved from the time you joined the league,
because that was a significant
period of change in the NBA,
those 15, 16 years.
How has financial literacy, uh, kind of evolved?
And how do players kind of
approach now managing their money?
There's so much the contracts are so big now.
have you seen a change in that and have you changed?
It's changed. And they're fortunate enough to only
like work or pull from one contract.
Um, a lot of guys aren't able to do
that because they have one source of income.
So, uh, with the young guys,
uh, they haven't had any problems.
They're making a lot of money.
Um, but when I came in,
the OGs used to tell me it's not about what you make,
it's about what you save.
So with me understanding that,
and it's like a cliche thing
that I used to always hear in the league.
Yeah, you make a lot, but it's a lot of guys that at
the end they're champions and
they broke or they just lose it all.
So my financial advisor made sure I was good.
Ever since I was 18,
19, I always had a will, always had a trust.
I never worried about that and
just made sure we bulletproofed ourselves over the years.
Yeah. Was there an OG or a vet that when you came in,
kind of showed you the ropes a little bit
or tried to give you some guidance?
We had Jimmy Butler on who said Luol Deng was his?
Yeah, I think he was an OG for a lot of people.
Was there any players
that you remember throughout your career.
That financially or.
Yeah, just like managing your money, managing fame,
even like just any kind of advice,
just what it means to be
an NBA player and how to manage that.
I feel like that's every OG that I damn near played.
Yeah. Playing under.
I feel like I pulled something from every one of them,
the good, the bad,
and stayed away from the ugly that they did.
Like it was a learning experience.
Um, I came in a different time in the league where,
um, you know, guys were a little older too.
So when I came in,
I felt like I had to fit in and,
um, yeah, with me being the youngest,
going through hazing and all that.
So it was just a different time.
But the guys that's coming in now,
I feel like it's, it's in a great place though.
I feel like the guys that care about the game,
I feel like the product is always been good.
They just got to make sure that the urgency is there.
Yeah. And you know from
a spectrum standpoint you've been peak,
you've been, you know, the mentor.
You've been in everything.
You've been in all the things.
Would you say how it all
netted out in the end for your career?
Like you wouldn't have it any other way in
terms of just how it went? The ups, the.
I wouldn't bro, I wouldn't, uh,
if you think about my injury,
if people think about tips,
if people think about the tips like all that,
like I wouldn't have,
I wouldn't have got an MVP if it wasn't for
tips like him keeping me
accountable after every game and
me being persistent after every game and
me playing the same way after scoring
30 or 40 3 or 4 times in a way,
and I got to score another
30 or 40 to fifth and sixth game,
who is keeping me locked in like that?
Tips. I come back,
I'm out the league out of Cleveland.
I come back to
the Timberwolves at the three, not the point guard.
I'm at the small forward spot tips got.
He signed me back to Minnesota.
If it wasn't for tips I would have been out the league.
So for everybody that's talking all that talk about him,
he added years to my career.
So they were just looking at the like the,
the, the negative parts instead of the totality of it.
That's a, that's a great kind
of unlocking that you mentioned,
because people don't always think
about how a coach can have that great of
an impact on a player in terms of
adding years, adding contracts.
Yeah, he was obsessed. He made me more obsessed.
Like imagine, just think about how I played.
I was like a machine that year.
He was the only one that could
keep me locked in that way.
And that's how we took every game
and that's how I got MVP.
And if it wasn't for him,
I wouldn't have got it.
I was too young.
So I needed somebody to like,
micromanage me, get to the,
uh, get to the 50 point game.
He's the coach.
Yeah. He's telling Cat to play through me.
He's calling the plays.
That 50 point game.
Cat's still on the floor.
He could have easily went through cat. Just saying.
That's significant. And that's.
And obviously after that game very emotional moment,
it was a huge redemption kind of feeling for you.
It's all me. It's never him.
It's all me. Oh you did,
you did. What about.
Right. And you're saying and this is
kind of the theme that you've been talking about today.
It's always been a collaboration in a lot of ways,
whether it's your business ventures,
you know, your success on the court.
You just talked about Tibs and your team
is it's always been a collaboration.
That's why you kind of shy away from
that idea of like, oh, zero, zero.
It's like it's a story about everybody.
Same with the fans.
Yeah.
I love even though I didn't love fame,
I still wanted people to see how
hard to understand how hard I work.
Mhm. Didn't want fame sound crazy,
but I wanted them to see how hard I work.
And that's how I played the way that I played.
And that's why I played hard like I
did because I wanted them to see like,
hey, Shorty playing different than everybody,
or he's playing harder.
Like, why is he playing harder?
And that's the question I want them to ask.
And that probably honestly summarizes kind
of what you stand for in terms of the hard work,
the redemption, the coming back.
A lot of people would say some of these injuries,
if other players endure them,
they don't ever they may not play at all in the league.
You had such a long career even after that having highs.
And I think it talks
to exactly what you're talking about,
just the collaboration and how important coaching is.
So, you know, as an evolution of that,
I think I want to kind of look at
now that mentality today here on out,
this part of your career is
longer than your playing career.
Yes, sir.
You take that same determination, I would assume,
and you were just mentioning this to me off
camera instead of 1012 ideas,
4 to 5 strong quality ideas that we can do successfully.
Exactly.
And that's something you feel like you also
learned just thinking about your,
your playing career and taking
that into the business world.
Yeah. Uh, thinking about quality over quantity.
Yeah. Like it's the quality of things.
It's the opulence I told when Jabari asked me a word.
The word that fit is opulent,
like everything I'm into.
I collect at a high level, I.
The knowledge that I'm getting is at a high level.
I want to do everything at a high level.
So I'm forcing myself to be uncomfortable,
to be able to be in positions like this.
By coming on here,
by talking to you all about business,
by prepping myself to be able to talk about business
and with me being comfortable in this lane,
like I know that people really don't retire for real.
It's like they get bored,
then they find something else to do
or something else to intrigue them.
And for me, what's intriguing right now is, uh,
the verticals that I was telling you about and once, um,
like I got the flowers stuff on,
now I can add one at the end, like an add one.
Once I get another one going,
I can add another one.
So like I said, being strategic and not,
not letting none slip through the cracks.
So we have a segment called
Final Lap presented by
the Mercedes AMG Petronas Formula One team.
Yeah, we have some fan submitted questions.
Get you out of here on. Any playoff
series that sticks out in your mind
that you won that going into it,
you felt like you knew it was going to
be tough rookie year. Yeah.
So rookie year.
So, uh playing against the champs.
And uh, I didn't get the chance to play
against uh, to that much.
Tony Allen I grew up with
his little brother. Shout out to T.A..
I didn't get a chance to play against him like that,
but going into that series was very scary.
And when you got out on the other side of it,
did you feel like
like that might be the hardest thing
that we went through this entire time?
Because obviously they had
an aura about them coming into that series.
Your rookie year, you come out the gate.
No. After that, I kind of felt like I'm alright.
Mhm. Okay.
Yeah, it was one of those type
of things where it was like,
damn, I did all right.
Like I thought that it was going to be
the total opposite of what I
expected and to know that
we we challenge them. That's all I wanted.
Okay. Okay. Now, in your prime,
obviously you could say
nobody really could do anything with you.
But is there a tough defender,
someone who you knew in your time,
even in your prime, where, you know,
going into the matchup, it would be a tough defender?
It was teams. Yeah, it was like
certain teams um LA with the twins.
How they had big guys.
They had um the Celtics.
They had a great defense uh 76 ers back then.
Had a great defense with
Doug Collins and all that young team.
Like I'm talking about older basketball.
Yeah but really on guard people one on one in the league.
You guard it with your team.
Mhm.
Yeah you got to do a team um defensive defensive scheme
to stop great players.
Now if you weren't
drafted in oh eight but you were drafted
2026 come into the league now do you
think with the way the rules have changed
is how the league has shifted?
You could average even more. You could do even more
because it was a bit rougher when you first came in.
Yeah. In terms of fouling what they allowed.
Now, you could argue that the points are up.
Point guards are scoring a lot more.
Do you think you could average more,
kind of cook a little bit more than
you did even when you came in?
Yeah. Uh, yeah.
I mean, I don't know.
I don't know, to be honest.
I don't know because now you got, like you said,
the lane is open, but like now you have to shoot threes.
Now a certain amount of threes to be able
to be considered a top guard now.
So it's like do I want it's like what.
Yeah you got to choose like do I want to get
the extra those extra ten points
with layups or three shots. Three threes.
Yeah. You have Shai. He's he's not like
a dense ten threes a game player. He's consistent.
Mid range jump.
Right right. And your draft your top ten.
You obviously went one.
Your draft had Russell Westbrook and
then DJ Augustin and OJ Mayo in it.
Michael Beasley Kevin Love like those.
That's a Huge mix of different kinds of players.
A lot of them had longevity. Kevin Love obviously.
Was still.
Playing. Yeah, yeah, he even retired.
There was a lot of longevity and it's
very rare for a draft class.
So final question, of course.
When you look forward to the future and what D-rose is,
empire and business kind of means,
is there anything from a family standpoint,
when you look at your kids and you
think about what you want to leave off to them,
that you think about when you think
about what the future
holds and how you want to train them,
whether they go into basketball,
go go into the league or do anything else.
Are they giving them everything?
Everything.
Yeah. Every thing.
Every ounce of my, my living being,
um, knowledge, whatever it is,
I'm giving them the resources to be able
to enter or do whatever they want.
Give them the liberation to
venture off and see what they're intrigued by.
But, um, it's not my life.
My job is to set up
the infrastructure for them to be able to
pool or to work it inside of the economy that we build.
But, um, I feel like I have to make a gambit move in
chess that's sacrificing a piece to be able
to go ahead or put the family ahead.
And I feel like I'm that
the piece that got to be sacrificed.
So everything that I have from the collectors,
from the books to the collection to whatever I get,
my kids already know that it's theirs. That's heavy.
That's heavy. Even the chess metaphor about that,
that like what you do is for the betterment of
everyone else in your family is, is significant.
Thank you so much for taking the time with us today.
No, seriously, go edition episode of The Winning Formula.
Here, I'm going to say Go
edition episode of winning Formula Memphis Legends.
Okay, uh, Derrick Rose in the building.
This was the winning formula presented by Nasdaq.
Uh, and the Mercedes AMG Petronas Formula one team.
I'm your host, Joel Kilani.
We'll see you next time.