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- The goal is to really

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grab an audience in a global way.

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At least it is for me.

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Hi, my name is Jennifer Salke,

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and I'm the head of Amazon Studios.

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(upbeat piano music)

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I mean, for me, diversity
in content is an imperative.

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I live and breath having diverse cast,

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diverse story telling,
that's kind of something

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that's just been part of me

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and how I build teams around
me, which extends into

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the writers and the content
that we are developing.

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You need to be reflecting
the world around us

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and this is a diverse world
with lots of points of views

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and lots of different backgrounds

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and you need to reflect
that in the programming

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so that people can feel like you are

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programming with them in mind and it just

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serves to build a bigger global audience.

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In a world where we're
competing for attention,

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it's important to be able to

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bring in the very best creators.

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And in order to create
a home for creators,

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which we are doing at
Amazon, we want to be able to

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offer the flexibility for a variety

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of different kinds of projects.

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Whether it be the big global
swing like Lord of The Rings

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or Wheel of Time or a show
like Marvelous Mrs. Maisel

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that has a core, passionate audience

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that's growing every day,
or a movie like Cold War

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that comes out of our feature group

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and is getting high praise
for its artistry and vision.

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I think there's a big range

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for the kind of projects that we'll pursue

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but the bar for excellence
is always the same.

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Originality, excellence in execution,

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and as far as the scope of
those things, it can vary.

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So we like to be able to offer

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a variety of things to our consumers.

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- You're worried about him.

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- Aren't you?

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- Yes I am.

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- Given the 500 choices of
things for people to consume

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in media in addition to everything
else you're competing for

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for people's attention and
affection in our business,

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it's very difficult, it's
a hit-driven business.

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I was saying to somebody this week,

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I wouldn't discount
networks, streaming, cable.

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A hit can come from anywhere,

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and one thing we know as sure as gravity,

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hits do come and affect people's lives

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and become global staples of conversation.

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That's really the gold ring.

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Of course there's room for
tons of amazing storytelling

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everywhere in between.

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A show that is for a
niche, passionate audience

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that follows it religiously,

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there's a place for that type of show.

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The goal is to really grab
an audience in a global way.

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At least it is for me.

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(piano music)