WEBVTT 00:00:05.700 --> 00:00:07.200 Hey, remind, welcome back to today. 00:00:07.200 --> 00:00:10.400 And Tack. I'm Julia post a time here with macro executive 00:00:10.400 --> 00:00:12.700 editor, Michael Symon, as well as Computer World executive 00:00:12.700 --> 00:00:13.800 editor Ken Mangus. 00:00:13.800 --> 00:00:16.700 We are Live on YouTube on our YouTube channel. 00:00:16.700 --> 00:00:19.300 ID Tech talk as long as computerworld LinkedIn page. 00:00:19.300 --> 00:00:22.100 If you have any questions, comments thoughts, 00:00:22.100 --> 00:00:24.900 while we are discussing it, please do let us know either in the 00:00:24.900 --> 00:00:26.900 comments if you're on LinkedIn and in the live chat, 00:00:26.900 --> 00:00:30.600 if you're on YouTube, so we've got two topics today. 00:00:30.600 --> 00:00:33.500 But the top of that, I want to start out with is some 5G 00:00:33.500 --> 00:00:37.000 modem talk. So apple is, you know, it 00:00:37.000 --> 00:00:42.200 seems approaching the the time where it's going to mostly 00:00:42.200 --> 00:00:43.900 several several ties of Qualcomm. 00:00:43.900 --> 00:00:48.100 That's who's supplying them with 5G modem is now in favor of making 00:00:48.100 --> 00:00:52.100 their costumes designed modems for future iPhone. 00:00:52.100 --> 00:00:55.300 So, I guess I'll do either of you ever feel to me, 00:00:55.300 --> 00:01:00.200 no more compelled to answer, but which it is a long time coming. 00:01:00.200 --> 00:01:00.500 Yeah. 00:01:01.200 --> 00:01:03.400 IDI I can jump in here real quick. 00:01:03.400 --> 00:01:04.300 That leads to get it. 00:01:04.300 --> 00:01:15.300 Get the ball rolling Juliet, fitbits, and report to try to get 00:01:15.300 --> 00:01:18.400 a an idea for where were Apple's going. 00:01:18.400 --> 00:01:19.700 I don't think it should surprise. 00:01:19.700 --> 00:01:24.000 Anyone that Apple would like to develop its own 5G modem for 00:01:24.000 --> 00:01:25.400 its devices for phones. 00:01:25.400 --> 00:01:28.100 You know, it it's or set aside. 00:01:28.100 --> 00:01:30.700 I guess I'm what you'd call a contentious relationship 00:01:30.700 --> 00:01:36.000 with Qualcomm in 2019, so that it could get access to Qualcomm 00:01:36.000 --> 00:01:39.700 5G modem. Yeah and get those five the iPhones on the market 00:01:39.700 --> 00:01:41.800 because I mean by you know, 2019 2020. 00:01:41.800 --> 00:01:45.100 That was becoming a must-have having done that. 00:01:45.100 --> 00:01:46.900 Now here we are in 2022. 00:01:46.900 --> 00:01:49.100 The new iPhones will be out this fall. 00:01:49.100 --> 00:01:52.900 You know, what is the iPhone 14 apples ready to move on? 00:01:52.900 --> 00:01:55.000 I mean, I'm sure it's Michael will tell you, 00:01:55.000 --> 00:01:57.500 you know, Apple always wants to own the whole stack. 00:01:57.500 --> 00:02:01.000 And so Johnny had Jonny Evans and pick. 00:02:01.200 --> 00:02:05.100 10-digit Times report that apple is talking a new suppliers 00:02:05.100 --> 00:02:09.300 like a SE technology and silicon where Precision, 00:02:09.300 --> 00:02:12.000 there was some legal maneuverings in an ongoing fight between 00:02:12.000 --> 00:02:14.700 Appling Qualcomm. They indicated Apple might want to let you know, 00:02:14.700 --> 00:02:18.500 break things off down the road and Apple has apparently 00:02:18.500 --> 00:02:22.100 been talking to tsmc about manufacturing 5G modem. 00:02:22.100 --> 00:02:27.600 So it's not quite clear when I'd be surprised if it were this 00:02:27.600 --> 00:02:29.500 far, more likely to be the fall of, 00:02:29.500 --> 00:02:32.800 maybe twenty-three or maybe even twenty-four before this, 00:02:32.800 --> 00:02:34.700 you know, this, this all gets wrapped up, 00:02:34.700 --> 00:02:37.700 but it it's another step by Appleton, 00:02:37.700 --> 00:02:41.600 you know, as I said on the whole stack that's kind of where 00:02:41.600 --> 00:02:49.700 we're sitting at my what you guys are saying for years ago. 00:02:49.700 --> 00:02:54.900 How many 2018 until was was supposed to be making the 5G modem, 00:02:54.900 --> 00:02:56.500 the 5G mobile modem. 00:02:56.500 --> 00:03:01.900 That was the Apple is going to be their main customer and Abruptly 00:03:01.900 --> 00:03:03.900 fell apart within days. 00:03:03.900 --> 00:03:09.200 Apple settled his lawsuit with Qualcomm signed a multi-year 00:03:09.200 --> 00:03:12.300 agreement to supply ships, which, in this case is, 00:03:12.300 --> 00:03:16.700 I don't know what other little chips Apple get from Qualcomm. 00:03:16.700 --> 00:03:21.500 I know, they also Source from broad Cam and Cam and skyworks 00:03:21.500 --> 00:03:22.900 or something. So, I'm not sure. 00:03:22.900 --> 00:03:26.000 What else they get from Qualcomm with the biggest one right 00:03:26.000 --> 00:03:28.300 now, is that is the modem and 00:03:29.400 --> 00:03:31.200 So they bought episode within days. 00:03:31.200 --> 00:03:34.300 They, they settled are there long, long standing lawsuit 00:03:34.300 --> 00:03:36.000 with Qualcomm re-up. 00:03:36.000 --> 00:03:39.800 Their negotiations to supply ships were I was just at the time, 00:03:39.800 --> 00:03:41.100 it was a multi-year agreement. They 00:03:41.100 --> 00:03:43.700 didn't really settle on the terms or at least make it public. 00:03:43.700 --> 00:03:50.900 And apple bought the remains of Intel's modem business at. 00:03:50.900 --> 00:03:52.700 So that'll happen with him like a week, 00:03:52.700 --> 00:03:54.400 do is clear that. 00:03:54.400 --> 00:04:06.500 Okay. Apple was like all like we're in trouble here and it was 00:04:06.500 --> 00:04:12.700 clear that Apple was basically caught flat-footed and had to do 00:04:12.700 --> 00:04:16.500 something. So, yes, they're getting modems from from Qualcomm, 00:04:16.500 --> 00:04:21.300 Abby, iPhone, 14 will have that because it's their just talkin 00:04:21.300 --> 00:04:23.300 now, and we don't know how true these reports are digitimes. 00:04:24.200 --> 00:04:27.900 Digitimes has a terrible track record when it comes to rumors. 00:04:27.900 --> 00:04:30.800 But a really good women come to supply chain supply chain stuff. 00:04:30.800 --> 00:04:33.200 So I'm like, I believe that one, 00:04:33.200 --> 00:04:36.500 but if they're talking now, this is this is for next year. 00:04:37.500 --> 00:04:39.500 I told her I'm not going to be all of me. 00:04:39.500 --> 00:04:43.500 Like I was not going to just go one hundred percent. 00:04:43.500 --> 00:04:45.900 It's on one of them has to ramp up their production. 00:04:45.900 --> 00:04:50.900 So it'll be 60%, Apple, 40%, Whatever it is until they're 00:04:50.900 --> 00:04:55.100 all done. And the the idea here is, 00:04:55.100 --> 00:04:58.600 you know, there's a bunch of reasons why Apple cares about 00:04:58.600 --> 00:04:59.500 these little chips. 00:04:59.500 --> 00:05:04.000 Power and space, are the two big ones or talk about battery 00:05:04.000 --> 00:05:07.400 life and we talked about the thinness and the other components that 00:05:07.400 --> 00:05:09.300 go around and around the phone. 00:05:09.300 --> 00:05:12.400 The reason why Apple wants to make everything is because 00:05:12.400 --> 00:05:15.500 he wants to be in control of the of the stack but more. 00:05:15.500 --> 00:05:18.100 So the design and the functionality of these things. 00:05:18.100 --> 00:05:21.800 We do, you know, we just ran a story on Mack Road. 00:05:22.800 --> 00:05:28.300 Over at s take advisor, they have the s20 to the exynos versions 00:05:28.300 --> 00:05:31.900 of Samsung's, new exynos 2200 ship which was supposed to be a big 00:05:31.900 --> 00:05:37.200 deal with MD on the graphic side and it was supposed to be a 00:05:37.200 --> 00:05:41.300 really Monumental. This is the ship that's going to play with 00:05:41.300 --> 00:05:43.400 the big boys and it is a mess. 00:05:43.400 --> 00:05:46.700 I swear to you, you look at the charts and, 00:05:46.700 --> 00:05:49.900 you know, the Android people entered the macro Twitter and they 00:05:49.900 --> 00:05:50.700 all call me a jerk. 00:05:50.700 --> 00:05:52.700 But if you look at the chart, 00:05:52.700 --> 00:05:57.200 it is not it, it it's, it's lower than an iPhone 11. 00:05:57.200 --> 00:05:58.600 That's all that story. 00:05:58.600 --> 00:06:04.700 So that's what happens when you have to buy when when when you 00:06:04.700 --> 00:06:08.300 can't make your own component, so then Samsung has to buy Qualcomm 00:06:08.300 --> 00:06:10.900 Snapdragon to make a iPhone. 00:06:10.900 --> 00:06:13.100 That's, that's, that's a viable in the US, 00:06:13.100 --> 00:06:17.500 but that causes all sorts of other compromises with the ISP in, 00:06:17.500 --> 00:06:19.200 with the internals of the phone to design. 00:06:19.200 --> 00:06:20.300 Always think so. 00:06:20.300 --> 00:06:23.500 And I'm not saying that they make Classic chips, 00:06:23.500 --> 00:06:27.400 but you're buying your mean, part from another company and you're 00:06:27.400 --> 00:06:27.800 at their Mercy. 00:06:27.800 --> 00:06:30.600 They didn't have an integrated 5G modem for a while. 00:06:30.600 --> 00:06:32.400 Like there are things that you have sacrificed. 00:06:32.400 --> 00:06:35.100 You have to make, that's why Samsung wants to make a trip. 00:06:35.100 --> 00:06:37.800 That's as good as qualcomm's and apples. 00:06:37.800 --> 00:06:43.800 So they can, you know, now they have to sell tuna one of us 00:06:43.800 --> 00:06:47.100 so that that affords them know, you know, 00:06:47.100 --> 00:06:50.700 no design abilities to Beyond okay. 00:06:50.700 --> 00:06:51.700 With this is this is here. 00:06:51.700 --> 00:06:53.500 This has to be here no matter what their ships can do. 00:06:53.500 --> 00:06:56.400 And they really wanted to bring that extra noise, 00:06:56.400 --> 00:06:57.600 chip to the rest of the world, 00:06:57.600 --> 00:07:04.200 and they just kept, it's not good enough divinely there. 00:07:04.200 --> 00:07:06.400 You're, you're at the mercy of your, 00:07:06.400 --> 00:07:11.300 of your lowest common denominator liar disparaging, 00:07:11.300 --> 00:07:13.800 right? You're still with gray shoe. 00:07:13.800 --> 00:07:19.000 But when it came to design the max Avicii almost immediately, 00:07:19.000 --> 00:07:21.300 the benefits of Apple silicone. 00:07:22.700 --> 00:07:30.300 Make to think about the 5G chips 5G really is rolling out globally. 00:07:30.300 --> 00:07:34.000 Now, has been a lot of talk that Apple at some point might 00:07:34.000 --> 00:07:37.600 want to roll by Jillian, Michaels laptops, 00:07:37.600 --> 00:07:40.200 maybe or other devices that, I mean, 00:07:40.200 --> 00:07:43.600 unfortunately, I would like to see that. 00:07:45.800 --> 00:07:52.400 It's not a serious from her, but I'm going to start it now and 00:07:52.400 --> 00:07:59.100 it's not just everywhere. 00:07:59.100 --> 00:08:02.000 The Dell, there are no real like, 00:08:02.000 --> 00:08:12.200 popular 5G, and it also ruins my phone battery life. 00:08:12.200 --> 00:08:15.300 And then also, you know, that there are huge benefits to having 00:08:15.300 --> 00:08:21.100 a mobile modem built inside of a Macbook or any laptop. 00:08:21.100 --> 00:08:22.300 Let me in again. 00:08:22.300 --> 00:08:25.000 I'm maybe you should go for thinking of my part, 00:08:25.000 --> 00:08:28.500 but I mean, if apple is going to own the whole stack it, 00:08:28.500 --> 00:08:32.500 you know, it at least makes it a little simpler for it to add 00:08:32.500 --> 00:08:34.500 these kinds of chips to other devices, 00:08:34.500 --> 00:08:34.900 such as laptops. 00:08:45.800 --> 00:08:49.000 5G world, you know, we're leaving Wi-Fi isn't always available 00:08:49.000 --> 00:08:50.800 or Broadband isn't always available. 00:08:50.800 --> 00:08:55.800 You know, 5G access could be a great leveller across the globe. 00:08:55.800 --> 00:08:58.700 If you got the devices you can access any way we can go on 00:08:58.700 --> 00:09:02.500 for days. I think you're I think there's some truth to that 00:09:02.500 --> 00:09:06.300 that on the phone is like they can't not have a modem. 00:09:06.300 --> 00:09:10.300 I know you don't have to do that. 00:09:10.300 --> 00:09:11.700 I'm at like they can say well, 00:09:11.700 --> 00:09:14.200 let's just wait till we do ours and it doesn't it doesn't 00:09:14.200 --> 00:09:15.900 kill battery and it doesn't, you know, 00:09:15.900 --> 00:09:19.100 it doesn't affect of the design and it doesn't affect the way. 00:09:19.100 --> 00:09:20.800 That things are arranged the ports and whatever else. 00:09:20.800 --> 00:09:22.700 So maybe maybe in two years. 00:09:22.700 --> 00:09:26.200 We will see a 5G laptop, but I mean, 00:09:26.200 --> 00:09:26.900 I would buy one. 00:09:28.200 --> 00:09:29.900 Especially like the data plan was like, 00:09:29.900 --> 00:09:41.800 10 bucks, has revealed theoretically next month. 00:09:41.800 --> 00:09:55.100 It'll be, it'll be a committee has 5G and the iPad Air because 00:09:55.100 --> 00:09:57.300 I've always weird with the way that they stuff still has over. 00:09:57.300 --> 00:10:07.400 So, I mean, it seems like it would be a natural step. 00:10:07.400 --> 00:10:09.000 It probably makes a lot of sense for, 00:10:09.000 --> 00:10:13.900 you know, apple as a business to own more of the YouTube 00:10:13.900 --> 00:10:17.000 to own, the full stack to have to be in charge of sort of 00:10:17.000 --> 00:10:19.700 the entire a lot of the hardware. 00:10:19.700 --> 00:10:21.700 And you know, you night that with its 00:10:28.200 --> 00:10:32.000 Even though the more granular pieces that they get from broad 00:10:32.000 --> 00:10:43.000 command and skyworks and chips and USB controller, 00:10:43.000 --> 00:10:55.600 chips means for all of these suppliers. 00:10:55.600 --> 00:11:05.500 Yeah, but what about the suppliers? 00:11:05.500 --> 00:11:08.200 I guess I'm kind of wondering like where they fit into the market 00:11:08.200 --> 00:11:17.500 before back when Apple are all of its parts from people. 00:11:17.500 --> 00:11:20.900 That would be a rumor that they're getting someone so camera 00:11:20.900 --> 00:11:21.900 module from someone. 00:11:21.900 --> 00:11:24.300 So small little company never heard of in the stock jumped 00:11:24.300 --> 00:11:27.100 300%. That happens all the time, you know. 00:11:28.200 --> 00:11:32.600 Broad broad broad, Qualcomm like they're fine. 00:11:32.600 --> 00:11:34.900 But yet there's a lot of little companies and make a little 00:11:34.900 --> 00:11:36.500 chips. And that's, that's their specialty. 00:11:36.500 --> 00:11:39.700 And basically, yeah, you can say that, 00:11:39.700 --> 00:11:43.700 you know, Apple could put some of the men of Business by not 00:11:43.700 --> 00:11:45.000 buying. When you went out with your, 00:11:45.000 --> 00:11:48.300 your sergeant went went, went apples, your customer. 00:11:48.300 --> 00:11:49.700 That's a lot of orders. 00:11:49.700 --> 00:11:54.300 I'm just going to say don't other companies also have a tendency 00:11:54.300 --> 00:11:56.300 when they find these companies and they, 00:11:56.300 --> 00:11:58.300 you know, they want to bring that Talent announce. 00:11:58.300 --> 00:12:07.000 They just buy the company company that shut the expertise 00:12:07.000 --> 00:12:10.200 for specific piece of Hardware software. 00:12:10.200 --> 00:12:13.000 They've got enough money, they can only buy it, 00:12:13.000 --> 00:12:18.500 you know, but I don't know 10 years ago a company called liquid 00:12:18.500 --> 00:12:18.800 works. 00:12:19.600 --> 00:12:22.400 And from the best, we can tell the reason why was because they 00:12:22.400 --> 00:12:24.100 put a SIM card ejector tool. 00:12:24.100 --> 00:12:34.500 They do 800 million dollars or whatever a small company would 00:12:34.500 --> 00:12:35.300 cost for anybody. 00:12:35.300 --> 00:12:36.500 That's, that's pocket. 00:12:36.500 --> 00:12:37.900 Change for Tim Cook at this point. 00:12:37.900 --> 00:12:41.300 So, yeah, if it's beneficial to them and if it's something that 00:12:41.300 --> 00:12:42.700 they can, you know, use 00:12:43.700 --> 00:12:46.400 For years and decades to come for sure. 00:12:46.400 --> 00:12:49.300 They take him just got to buy up his company but a lot of 00:12:49.300 --> 00:12:52.100 times, you know, these it's not as easy as just saying, we 00:12:52.100 --> 00:12:55.000 want to buy it so that there's just put it back in his 00:12:55.000 --> 00:12:58.000 regular stuff, Nina Monopoly, fears and things like that. 00:12:59.100 --> 00:13:04.800 Gotcha. So coming in, you know, maybe 2023. 00:13:04.800 --> 00:13:06.400 I mean, I'm sure that's going to be a big part of whatever 00:13:06.400 --> 00:13:08.000 the iPhone announcement is. 00:13:08.000 --> 00:13:15.800 So going to say that will do until the iFixit teardown, 00:13:15.800 --> 00:13:25.100 unless it it somehow, and I don't even think that there is anything 00:13:25.100 --> 00:13:30.100 that they don't care, unless it does something different, 00:13:30.100 --> 00:13:33.800 and I was just going through my head on the iPhone, 00:13:33.800 --> 00:13:36.200 but I'm going to come to the 5G, 00:13:36.200 --> 00:13:40.100 it has about your wife and has some 6 battery life obviously 00:13:40.100 --> 00:13:41.500 isn't an issue because the iPhone 13, 00:13:41.500 --> 00:13:42.200 a great battery life. 00:13:44.100 --> 00:13:45.600 Unless there's some breakthrough. 00:13:46.500 --> 00:13:49.500 And I feel like me I can't I can't see what that would be. 00:13:49.500 --> 00:13:51.000 We won't know. 00:13:51.000 --> 00:13:58.600 We will know once. 00:13:58.600 --> 00:14:00.500 Whether the Apple 5G modem is better. 00:14:00.500 --> 00:14:12.300 And I'm actually pretty write that story. 00:14:12.300 --> 00:14:14.400 You put it in my notes ready to go. 00:14:14.400 --> 00:14:25.500 Good comment from one of our LinkedIn viewers and basically 00:14:25.500 --> 00:14:29.900 saying like, you know, what's the used to have new devices? 00:14:29.900 --> 00:14:36.400 Released very often and then like it's just to make money I would 00:14:36.400 --> 00:14:36.600 say yes. 00:14:46.500 --> 00:14:49.400 The only way to make money you need to be offering something 00:14:49.400 --> 00:14:59.100 new different Advanced manufacturing technology quickly. 00:14:59.100 --> 00:15:02.500 And if you are a leading technology company, 00:15:02.500 --> 00:15:05.100 you have to stay current and so to do that, 00:15:05.100 --> 00:15:06.700 you have to do continuous updates. 00:15:06.700 --> 00:15:11.400 It's it's also on us to not be sucked into that game. 00:15:11.400 --> 00:15:13.300 A perfect example is the Apple watch. 00:15:13.300 --> 00:15:21.700 So the series 7 is basically a Series 6 screen and other outlets 00:15:21.700 --> 00:15:23.300 that as well as what is this, 00:15:23.300 --> 00:15:25.100 like, why would they really said? 00:15:25.100 --> 00:15:26.100 Why would they release it at all? 00:15:26.100 --> 00:15:28.000 It's like, well, it's the same price. 00:15:29.500 --> 00:15:32.800 It's apples. Not necessarily saying you need this. 00:15:32.800 --> 00:15:35.700 So if you have a 6, okay, 00:15:35.700 --> 00:15:37.500 but if you're in the market for a new watch, 00:15:37.500 --> 00:15:38.800 and you can buy a better one, 00:15:38.800 --> 00:15:42.400 that's why I'm sure fine. 00:15:42.400 --> 00:15:44.600 So what's Apple doing wrong? 00:15:44.600 --> 00:15:48.100 It's not apple, is us saying what I want that new thing now because 00:15:48.100 --> 00:15:49.000 it's new and never do that. 00:15:49.000 --> 00:15:54.000 And, you know, I love it too. 00:15:54.000 --> 00:15:56.900 Of course, you know, you put a new name on something. 00:15:56.900 --> 00:15:58.900 You put that I even do it with like cereal boxes. 00:15:58.900 --> 00:16:01.400 Like, I'll see something in the store, 00:16:01.400 --> 00:16:04.400 the new new and improved flavor, or this thing doesn't have 00:16:04.400 --> 00:16:07.500 bad marshmallows. Now, that's what we are as consumers. 00:16:07.500 --> 00:16:11.200 We see the new thing and we want it and I will take an 00:16:11.200 --> 00:16:14.200 Apple Samsung, until they all get criticism like a, 00:16:14.200 --> 00:16:17.500 why you releasing something so soon, so quickly because the thing 00:16:17.500 --> 00:16:19.800 that I got eight months ago now is absolute one that when you 00:16:19.800 --> 00:16:23.000 leave it still works, but I would I would You're okay. 00:16:23.000 --> 00:16:27.200 I would argue that apple is exceptionally good at taking things. 00:16:27.200 --> 00:16:29.000 Even if they don't do the 5G modem, 00:16:29.000 --> 00:16:32.800 but the camera that, you know, the little tidbits of things 00:16:32.800 --> 00:16:34.100 that are that are part of an iPhone, 00:16:34.100 --> 00:16:37.200 for example, and when they call that out in the, 00:16:37.200 --> 00:16:40.700 in the September of reveal suddenly, people are talking about 00:16:40.700 --> 00:16:42.000 a digital technology. 00:16:42.000 --> 00:16:48.100 They've never heard of the, I've got to have this because 00:16:48.100 --> 00:16:56.400 what I think it is that. 00:16:56.400 --> 00:17:15.100 Alright, so I do, before we wrap up want to talk about Google, 00:17:15.100 --> 00:17:19.900 sort of following, I guess, following and apples footsteps 00:17:19.900 --> 00:17:21.900 and and introducing something. 00:17:22.400 --> 00:17:25.500 Their version of app tracking transparency to the Android 00:17:25.500 --> 00:17:26.200 and that's going to happen. 00:17:26.200 --> 00:17:28.100 It's not going to be something immediate immediate. 00:17:28.100 --> 00:17:30.100 I think it's going to happen. 00:17:30.100 --> 00:17:34.900 It's going to be like sort of a two-year process coming to your 00:17:34.900 --> 00:17:49.100 Android device at least 2 years at least 2024 with something. 00:17:49.100 --> 00:17:59.600 You know, it's like the biggest from what we can tell. 00:17:59.600 --> 00:18:00.900 The whole thing is optional. 00:18:01.900 --> 00:18:03.500 So if you don't want to do it as a, 00:18:03.500 --> 00:18:06.000 as a as an app developer, you don't, 00:18:06.000 --> 00:18:08.700 so like Facebook's like why don't want to do that. 00:18:08.700 --> 00:18:10.600 So I won't know unless I'm reading it wrong. 00:18:10.600 --> 00:18:14.900 It seems as though it's optional and it's it's highly suspect 00:18:14.900 --> 00:18:15.800 whether or not he's going to come back. 00:18:15.800 --> 00:18:21.200 So and the press release is filled with you know, 00:18:21.200 --> 00:18:24.200 Apple does this thing terrible and we're going to do it better. 00:18:24.200 --> 00:18:29.900 But I okay, Facebook has announced that they're going to lose 00:18:29.900 --> 00:18:33.400 10 billion dollars this year because of Apple because of app 00:18:33.400 --> 00:18:36.300 tracking transparency. I'd say that means that work for you. 00:18:37.300 --> 00:18:40.000 And I wanted one of the things to just to just bring this up 00:18:40.000 --> 00:18:43.200 briefly and I don't understand the details or the incidents 00:18:43.200 --> 00:18:46.200 completely. But again, Jonny Evans and written about this for 00:18:46.200 --> 00:18:51.900 computerworld Google. If it does actually go to do something 00:18:51.900 --> 00:18:54.800 like this at following Apple's footsteps there. 00:18:54.800 --> 00:18:58.300 If you know, it really could up in like the advertise online 00:18:58.300 --> 00:19:03.600 advertising Market, you know, advertisers have gotten so used 00:19:03.600 --> 00:19:08.000 to such granular data on what users are doing looking at you. 00:19:08.000 --> 00:19:11.700 No answer using etcetera and the more you mask that you know, 00:19:11.700 --> 00:19:13.700 whether it's an Apple device or eventually, 00:19:13.700 --> 00:19:18.800 an Android device, the harder it is for advertisers to figure 00:19:18.800 --> 00:19:20.300 out, you know, who they want to Target. 00:19:20.300 --> 00:19:23.600 And so one of the points that I think Johnny was making in the, 00:19:23.600 --> 00:19:27.100 in the piece on computer world was that Google is doing this 00:19:27.100 --> 00:19:30.300 intentionally slow rolling, it basically to give advertising 00:19:30.300 --> 00:19:34.700 and advertisers a chance to sort of ketchup and and figure 00:19:34.700 --> 00:19:36.100 out how they're going to do what they do. 00:19:37.300 --> 00:19:39.800 Not as much data as you do now again, 00:19:39.800 --> 00:19:41.200 we'll see. I just thought it was an interesting, 00:19:41.200 --> 00:19:44.900 interesting point that he made that it's not just about privacy. 00:19:44.900 --> 00:19:47.600 Obviously, advertisers are a huge part of this too, 00:19:47.600 --> 00:19:49.300 and Google wants to tread lightly. 00:19:49.300 --> 00:19:52.500 If it can, and turned, it doesn't want to upset the apple cart 00:19:52.500 --> 00:20:02.600 cuz that's why, that's why it's two years from now. 00:20:02.600 --> 00:20:05.000 And that's why, you know, it's not, 00:20:05.000 --> 00:20:07.800 you know, it's as if 00:20:09.100 --> 00:20:14.200 It's as if Apple was the one and well as it's a direct contact. 00:20:14.200 --> 00:20:16.800 So, if Apple was making money off of our information 00:20:16.800 --> 00:20:20.500 and then they introduced after I can do, 00:20:20.500 --> 00:20:22.600 everything's closed. The Rapala getting money. 00:20:22.600 --> 00:20:24.700 That's how it seems as though. 00:20:24.700 --> 00:20:26.700 It's going to happen in a no Google wants us to believe that. 00:20:26.700 --> 00:20:30.300 It's just a benevolent superpower and, you know, 00:20:30.300 --> 00:20:37.100 maybe they are, but they still making a ton of money in our information 00:20:37.100 --> 00:20:38.600 and our search was over there now, 00:20:38.600 --> 00:20:43.300 so they're their motivations for doing things like this, 00:20:43.300 --> 00:20:44.400 are way different than that. 00:20:44.400 --> 00:20:48.100 And yet, one more point to make, 00:20:48.100 --> 00:20:52.400 in terms of that, who is the preferred search engine for apples, 00:20:52.400 --> 00:20:57.300 browsers and devices, and it's Google Apple. 00:20:57.300 --> 00:20:59.900 Apple find a way to make make make some deals that it has to 00:20:59.900 --> 00:21:00.300 make 2. 00:21:01.200 --> 00:21:17.800 Yeah, OK. Google I want you can you can you can do that if it's 00:21:17.800 --> 00:21:18.700 not the default. 00:21:24.100 --> 00:21:25.900 So, I think. 00:21:25.900 --> 00:21:27.100 .Joe is doing anyway. 00:21:27.100 --> 00:21:37.400 I, I think it's, I guess it's interesting to see that they followed 00:21:37.400 --> 00:21:41.000 suit. I remember when Apple rolled rolled out out tracking 00:21:41.000 --> 00:21:42.500 transparency and announced it. 00:21:42.500 --> 00:21:46.200 That was sort of, I think a question I probably asked you to the 00:21:46.200 --> 00:21:48.000 two of you which was, you know, 00:21:48.000 --> 00:21:52.400 they're doing this are other smartphone manufacturers, 00:21:52.400 --> 00:21:56.000 but maybe mostly Google because they're the ones making Android 00:21:56.000 --> 00:21:57.500 going to follow suit. 00:21:57.500 --> 00:22:01.500 So it seems like maybe I mean Google how do you say something 00:22:01.500 --> 00:22:10.400 last year? They announced that the year before that took a little 00:22:10.400 --> 00:22:11.500 while, it didn't come out with. 00:22:11.500 --> 00:22:12.100 I was 14. 00:22:12.100 --> 00:22:13.500 Make a note that was 14.5. 00:22:13.500 --> 00:22:15.900 So it took a little bit of time for Apple, 00:22:15.900 --> 00:22:16.600 throw it out. 00:22:17.200 --> 00:22:19.200 And so Apple said, okay. 00:22:19.200 --> 00:22:20.100 I'll be here by September. 00:22:20.100 --> 00:22:21.300 It wasn't here until March. 00:22:21.300 --> 00:22:23.800 Google says, 2020. 00:22:23.800 --> 00:22:30.500 What is it at some point? 00:22:30.500 --> 00:22:33.200 Google will have something in to Google credit? 00:22:33.200 --> 00:22:35.900 They have increased their transparency. 00:22:35.900 --> 00:22:38.100 They have given you more ways to opt out, 00:22:38.100 --> 00:22:39.000 including all this stuff. 00:22:39.000 --> 00:22:41.200 Like if you want to dive into your Google account. 00:22:41.200 --> 00:22:43.100 That all this know what does it? 00:22:43.100 --> 00:22:45.400 But you can you know, what? 00:22:45.400 --> 00:22:47.600 There's a lots of tacos and lots of options and lots of settings 00:22:47.600 --> 00:22:48.000 and lots of things. 00:22:48.000 --> 00:22:49.900 Like, no one does it because they make it, 00:22:49.900 --> 00:22:54.900 this is going to happen. 00:22:54.900 --> 00:22:55.900 If you don't press this button. 00:22:55.900 --> 00:22:57.000 Do you want this to happen? 00:22:57.000 --> 00:22:58.400 And was like, oh no, I want that. 00:22:58.400 --> 00:23:00.500 So they click it again, Facebook. 00:23:03.500 --> 00:23:06.500 to say that, you know, Google said, 00:23:06.500 --> 00:23:09.300 it was a blunt tool that was ineffective, 00:23:09.300 --> 00:23:13.200 and they pointed to a survey by 00:23:14.800 --> 00:23:16.200 I forgot the name of the company. 00:23:16.200 --> 00:23:18.000 I bet they're at their company, that supplies, 00:23:18.000 --> 00:23:20.500 the things that that do not like, 00:23:20.500 --> 00:23:22.200 like ad tracking tools on their own. 00:23:22.200 --> 00:23:24.100 So it's in a, it's a little nebulous to begin with, 00:23:24.100 --> 00:23:24.700 but 00:23:25.900 --> 00:23:27.900 By all accounts, it works, fine. 00:23:27.900 --> 00:23:30.500 All accounts. People don't want to be tracked and something 00:23:30.500 --> 00:23:32.800 like ninety-five 98% of iPhone users. 00:23:32.800 --> 00:23:34.500 Click the, the do not track button. 00:23:34.500 --> 00:23:41.100 So now Google is going to navigate all that. 00:23:41.100 --> 00:23:43.800 I tell you what, we're not going to get a button that says do not 00:23:43.800 --> 00:23:44.600 track in front of us. 00:23:44.600 --> 00:23:45.200 Are Android phones? 00:23:45.200 --> 00:23:45.800 That is not happening. 00:23:45.800 --> 00:23:48.900 So it's a matter of how they implement the system. 00:23:48.900 --> 00:23:55.200 So we actually have a question about the 5G modem is on LinkedIn. 00:23:55.200 --> 00:23:59.100 This is a really thorough question and I'm intrigued to see what 00:23:59.100 --> 00:24:03.000 you guys are even here. 00:24:03.000 --> 00:24:09.400 This year was saying instead of built-in 5 iPhone 5G modem 00:24:09.400 --> 00:24:13.900 that have to be switched off entirely in airports or on. 00:24:13.900 --> 00:24:16.000 Airplanes wouldn't separately. 00:24:16.000 --> 00:24:20.600 Won't separately portable Wi-Fi 5G hotspots on portable 00:24:20.600 --> 00:24:25.000 access points have a market where demand especially for remote. 00:24:25.900 --> 00:24:27.600 IPhone users and travelers. 00:24:28.900 --> 00:24:31.500 And a little things you carry with you. 00:24:31.500 --> 00:24:35.700 It seems it seems like that's separately portable. 00:24:35.700 --> 00:24:41.600 We have them. 00:24:41.600 --> 00:24:46.600 Yeah, we have a very nice, like people don't want that. 00:24:46.600 --> 00:24:48.300 People don't want to carry extra stuff, 00:24:48.300 --> 00:24:50.700 unless you're super, super duper into privacy, 00:24:50.700 --> 00:24:53.600 and you really want to have your own little personal life Network, 00:24:53.600 --> 00:24:54.200 wherever you go. 00:24:54.200 --> 00:24:57.600 Like they have a hot spots and stuff like all the carriers, 00:24:57.600 --> 00:24:58.000 sell them. 00:25:05.500 --> 00:25:08.200 Like Comcast has a gazillion of a male stink. 00:25:08.200 --> 00:25:11.500 Like I have Comcast and I always get prompted to use them. 00:25:11.500 --> 00:25:12.500 I connect another app. 00:25:12.500 --> 00:25:17.800 So that technology is not what people want. 00:25:17.800 --> 00:25:19.100 People want to be able to pick up your phone, 00:25:19.100 --> 00:25:21.700 start typing and it works and that's it. 00:25:21.700 --> 00:25:24.400 That's why we have until 10. That's 00:25:24.400 --> 00:25:28.700 why. You know, 5G is is is integrated into the chip now. 00:25:28.700 --> 00:25:29.600 Cuz that's what you want. 00:25:29.600 --> 00:25:32.900 They want this after work, that's asked not affect battery 00:25:32.900 --> 00:25:34.600 life or or overheating ring like that. 00:25:34.600 --> 00:25:36.500 And they want to know to not think about it. 00:25:36.500 --> 00:25:44.700 If that's what you're into, and I'm going to go spend ninety 00:25:44.700 --> 00:25:47.000 percent of the people would not have even if they were free, 00:25:47.000 --> 00:25:54.600 just wouldn't bother if they're specifically, if, 00:25:54.600 --> 00:25:57.700 if that's something that they're interested in. 00:25:57.700 --> 00:26:00.800 So let us know in the comments like that to be exclusively. 00:26:00.800 --> 00:26:04.600 That is something that you'd be interested in or like if you, 00:26:04.600 --> 00:26:06.300 if you sort of, YouTube version of it. 00:26:06.300 --> 00:26:21.700 Now I'd be intrigued and I just don't think that it's ever going 00:26:21.700 --> 00:26:22.800 to really catch on, in the in, 00:26:22.800 --> 00:26:24.000 in, in, in a mainstream way. 00:26:25.200 --> 00:26:31.200 Well, thank you both so much for calling in and chatting. 00:26:31.200 --> 00:26:34.500 I think a lot of info here and I think also something that, 00:26:34.500 --> 00:26:38.200 you know, as I say, I think almost every week which is, 00:26:38.200 --> 00:26:40.700 he know, it's evolving, things are probably going to change. 00:26:40.700 --> 00:26:45.200 And to, Mike's Point, you know, maybe you won't even know if I'm 00:26:45.200 --> 00:26:46.900 Apple puts its Custom Design. 00:26:46.900 --> 00:26:50.600 Why would they tell us? 00:26:50.600 --> 00:26:52.000 Who cares? We know what you don't think? 00:26:52.000 --> 00:27:04.100 Yeah. Yeah. I'm just saying that they're not going to announce 00:27:04.100 --> 00:27:07.000 it and here is the new Apple 5G modem make. 00:27:07.000 --> 00:27:07.800 That's not as well. 00:27:07.800 --> 00:27:10.400 Unless, as you said Michael, he does something new and improved 00:27:10.400 --> 00:27:11.900 that's worth calling out. 00:27:11.900 --> 00:27:13.300 If he's just doing the same thing, 00:27:13.300 --> 00:27:15.900 the Qualcomm modems do which is whatever that's what it's going 00:27:15.900 --> 00:27:16.200 to do. 00:27:25.100 --> 00:27:27.000 We'll revisit. All right. 00:27:27.000 --> 00:27:31.000 Well, thank you both so much and just to wrap up this portable 00:27:31.000 --> 00:27:32.100 5G modem topic. 00:27:32.100 --> 00:27:34.100 This year did reply and say that yes, 00:27:34.100 --> 00:27:37.200 like a hot spot. 00:27:37.200 --> 00:27:39.500 Thank you very much for your question. 00:27:39.500 --> 00:27:40.700 It was super interested in. 00:27:40.700 --> 00:27:41.900 Yeah, definitely. Let us know. 00:27:41.900 --> 00:27:43.800 If that's something that you use, all that you would be interested 00:27:43.800 --> 00:27:47.200 in and like what what you're used case would be for it? 00:27:47.200 --> 00:27:48.900 Because that seems pretty cool. 00:27:48.900 --> 00:27:51.900 So yeah. Thank you all so much for watching this episode 00:27:51.900 --> 00:27:52.700 of today. And Tack. 00:27:52.700 --> 00:27:54.600 If you like this video, please give it a thumbs up, 00:27:54.600 --> 00:27:56.800 and if you're watching on LinkedIn, you can head over to our 00:27:56.800 --> 00:27:58.600 YouTube channel. Idg techtalk. 00:27:58.600 --> 00:28:01.900 You can subscribe over there like the video and you can the Bell 00:28:01.900 --> 00:28:03.500 icons are notified every single time. 00:28:03.500 --> 00:28:04.400 We post a new video. 00:28:04.400 --> 00:28:07.100 If you have any questions, that we didn't get to, 00:28:07.100 --> 00:28:09.800 please do, let us know in the comments below and I'll do my very 00:28:09.800 --> 00:28:11.000 best to get back to you. 00:28:11.000 --> 00:28:13.400 Thanks again for watching and we'll see you next time.