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(cheerful music)

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- [Narrator] In January 2022,

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TaylorMade Golf Company announced

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a historic technological innovation,

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the Carbonwood Stealth Driver.

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The driver took 20 years to innovate

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and promises to change
the industry forever.

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Fast Company took a sneak peek

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at TaylorMade's world headquarters
in Carlsbad, California

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to find out why these golf
clubs are Tiger Woods approved.

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- TaylorMade thinks about innovation

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a bit differently than most companies.

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(futuristic music)

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It's a mindset.

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It's a willingness to create something new

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that either doesn't exist today

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or the opportunity to build
something that does exist

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and make it better.

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It's the hardest thing to do.

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To truly be an innovative company,

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you have to be willing to
take on risk that others won't

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because when you are
an innovative company,

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you succeed in certain areas

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and you have to wake up every day

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thinking that there's
a better opportunity,

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a better approach, a
new idea, a new concept

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that could further advance
your cause or your purpose,

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and that's what defines TaylorMade.

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- We use a golf lab's robot,

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otherwise known as Iron Byron,

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(playful music)

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that replicates a perfect golf swing

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and it also allows us to dial in

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whatever kind of swing we want.

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And we can change the face
angle, the impact location,

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and we can do it repeatedly
every single time.

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So we know when we make
a tweak to our driver

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what that does to the
performance of the golf ball.

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(playful music)

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To put it in context of the
greatest golfer of all time,

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Tiger Woods, the robot is about
four times better than him

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at replicating consistency.

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Tiger is unbelievable,

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but the robot is a little
bit better than Tiger.

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Don't tell him I said that.

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In terms durability and the
endurance of our product,

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we test every single day

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from 4:00 a.m. to 10:00 p.m. at night.

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And so the Stealth Driver
over the last two years

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has hit over four and
a half million shots,

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and typically we'll test
about 10 million shots

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in our lab here in
Carlsbad in a given year.