WEBVTT

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Hello and welcome.

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I'm squirrels route a senior writer with cio.com joining

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me. Today is Shelby ramakrishnan, senior vice,

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president and chief digital and Technology officer a farmer

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commercial at GlaxoSmithKline.

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Like many other companies today GSK has spent the past several

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years driving to drive more value from its data and it has developed

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an agile approach to identifying opportunities and executing

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on them.

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Show me. Thank you so much for joining me today.

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Let me tell you briefly about jsk and I'll talk about my role,

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as many of, you know, just case of uk-based,

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global Healthcare company.

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That produces really important vaccines, ceutical, that treat

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asthma, lupus COPD and HIV in many forms of cancer risk is also,

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probably more familiar to many of you two are consumer,

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Healthcare products, Exedra North Sensodyne, best that many

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consumers use. So, we're on a journey to pleading to Great

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companies by 2022 of growing by farmer with a leading portfolio

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specialty & specialty medicines and vaccines that start with

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an r and d.

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That's based on the signs of the immune system and genetics

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and second company.

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That's going to be a world leader in consumer.

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Healthcare with category-leading brands that are based in the

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deep understanding of human human cycle is psychology

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and trusted science.

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So we're in the process of creating to create companies

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and important transformation, that that's on the way.

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My toilet. She is case, she said,

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she's digital and Technology.

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Officer found by farmer commercial business store on the technology

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side, my agreement includes the traditional responsibilities

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of delivering all the technology and systems,

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that support the launch in marketing of our medicine brilliantly.

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And on the digital side, I also have the responsibility

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to help as reimagine a better mood and Paxil customer experience

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through the use of data analytics.

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Okay, so I feel like you already touched on this a bit but let's

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let's go a little deeper.

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What what exactly do you characterize the mission of data and

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analytics at GSK as

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The art of our goal is to use data as an accelerator

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and an amplifier for how we discovered Avella make and sell

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transformational medicines and Health Products to our patients

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in a consumer's rights.

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That sucks with AI and machine learning techniques to accelerate

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from Discovery, that means that we are using data and analytics

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to digitize our supply chain extensively, it means that we are

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using both internal and external data as a backbone to drive

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experience for a healthcare provider.

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Consumers.

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So alarm companies in your position, start by hiring a chief

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analytics or chief data officer when they get serious about

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data. But do that, why is that

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First, let me say we're dead serious.

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About the volume of data.

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Simple answer to your question in my mind is focused and Pace,

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right. I believe that the skill and speed for translation

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requires us to innovate and scale rapidly in each of our business

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units are sick.

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And I also think that is a very different kind of talent leadership

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and expertise to use data and machine learning algorithms,

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to work with complex biological to think about how you can be

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a much more day to do then deliver.

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Much more data-driven customer experience in commercial

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that I can sue a business.

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So recognized the roles within each of the business units would

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lead us what empowered in each of these areas and allocate

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the resources that they need to move at PACE in line with their

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business strategy.

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Surprise lens on this, which is important in the global.

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That's what you get is the identify a sports core common in critical

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and then works on those aspects of it together,

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for example, be created an integrated et2 Richmond and we did

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that was entirely Federated approach not to essentially

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is value first.

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And then the Stratford

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Great Wall to the end GSK is taking an agile approach to developing

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Enterprise data and analytics projects that you call the value

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strikes program. And I have to say one of the things that fascinates

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me about it is that not only does each of these projects

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deliver value on its own, but the projects are also intended

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to develop experience and expertise to tackle more challenging

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projects down the road.

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What is the value strikes program and how and why did GSK development?

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Happy to, I think I got a bit of non-conventional

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starting point to our data transformation, or we did not start

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with a 3 or data strategy and a multi-million-pound

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basement I-beam, a tremendous investment.

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But that's not what we started it.

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We didn't try to gather and just clean connect all known Teeter

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in GSK into a data Lake before we started and the smallest

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possible effort and then created and confirm value.

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And then they traded from there to focus on identifying

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opportunities that we talked with create mass of Our Lives,

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which you did then reinvest in our elevation of realizing

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a billion pounds of belly fat to the use of data.

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Across the Enterprise, like how can be maximized yield from

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are vaccines and in a specific response to work together

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and develop you ate them, all those questions using coaches

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that you might have.

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Seen used to develop a solution and a delivered.

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Even friends. Like you would be the software products.

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That's the approach to setting up setting up. A

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bold, bold question sitting across multiple squads that work

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and then you deliver value of the new Skillet,

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then you maintain it and you crave Valerie's friends on an ongoing

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basis. We also use this opportunity to really important

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question around, what were the expertise and experience

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that was created.

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The process that allows you to select for EPS,

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be calling for initial minimum viable product information

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over time. But what, you rightly pointed out door around expertise and

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experience that was pulled from this effort and the teams that

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worked on it that.

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He took two working on, it just became seeds of both violent

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and ability. That's growing rapidly across the Enterprise

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to embrace, just a new way of working the data and.

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I believe is going to create sustainable and unsustainable

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momentum.

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So she'll be can you walk me through some of the projects

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that GSK has implemented as part of the value strikes program.

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I'd love to hear about how and why you choose this particular

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projects and what the results have been.

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Yeah, I got the Big Y, A B kind of value.

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Strikes program was to BDA identify opportunities to realize

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value for data immediately so that we can reinvest in best of

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resources in our in our company's strategy,

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Madison orange, Madison Co-Op strategy, the project.

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You know, about the example that I thought we talked about

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is our problems together.

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N2n. Really thinking about what are the opportunities

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that how do we create in this ability to orgasm entry?

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And then help these business teams, identify optimization

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opportunities, 235 million pounds in in value,

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which really helped invest in building our specialty supply

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chain. So that wasn't really concrete examples.

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In business, a Big Y behind, some of these,

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by his stripes, we are healed.

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So we can meet the incredible Supply them and our data analytics.

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Team book about predictive to understand the various drivers

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of the year that uses variables that determine and what date

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will they did was I made 12 specific recommendations

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that was in trial by are vaccine production teams,

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which resulted in at 20%,

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Did one of the most new feedback loops are telling us about

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new information on how to use these things.

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And he'll ask about the how we also had very capable and interesting

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Partners in. All right, so we had corn and black infant.

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We were delivering 849 value strikes at the time.

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So he couldn't just have one partner,

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we had corn and black with his neck and sees advance on a few of

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the value strikes and we had,

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which is bcg's Advanced analytics and these two Partners

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Health has jumpstart, you know, we have so much more Talent

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than you did two or three years ago when we started this journey

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and these least, you know, you know,

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I'm not talking about the big bang.

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Right. So that's a great segue because I here for a lot of it

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and data leaders that Technology's, actually the easy part of

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data-driven, digital transformation and getting the right skills

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and place in the right culture to leverage data is the really

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challenging part of skills and culture, change,

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have you or team had to drive,

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both internally throughout the company, and with Partners

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to be successful in this effort.

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And how do you approach that?

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I think I'm a technologist.

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I really do believe that it's still getting the texts Prodigy

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and saxophones ride is is definitely necessary but not sufficient

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condition, for or impact.

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And I think there are two things that are that are equally

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important when is getting to the challenge of right and others

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getting the culture, right?

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As you rightly pointed out, getting the talent,

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Riot on the town side in the nice areas.

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Like, like I said, a bunch song lyrics to Burn data science

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in cyber defense.

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We've got a lot of competitive, so that was an important

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part of

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Important business and technology team in the past 18 to 24 months,

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it's been unprecedented level of investment there.

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That sustainable transmission is not feasible at all,

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if without a combination of that knows what that looks like

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and internal gets transformation.

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That's moving at these.

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Along with that, we've launched an effort to create an opportunity

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for us to have to reschedule themselves in five areas that we

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believe are critical to winning the future and be competitive

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data analytics is one of them.

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So we hope to have over 3500 South with an AR technology

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organization trained with basic data that receipt by 2022 and

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approximately, 250 staff will be moving from basic data to more

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higher levels of proficiency.

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Data science.

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Squirrel. So we are also build a data analytics X reader within

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the close of business.

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It doesn't matter how cool, our capabilities are you mad at Academy.

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That will provide some customized for business.

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Users are the whole Rick and sitting out a big ambition.

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Now, that we have all these capabilities to really bored.

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So we believe that the cultures are Lord hardinge fish tattoo,

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Triple leader stop by and pick people who have the ability

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to influence their seed, cartridge.

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Me understand, that looks like but then it's also remembering

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that you're pushing against the flywheel, right?

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It's a part of people who understand the real estate with like-minded

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people. And then the flywheel tips.

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There's this incredible, momentum, and sustainable change

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that created. And until then computer, momentum.

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And that she'll be you you told me in the past that are thriving

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annotated economy requires being anchored in platforms,

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can you unpack that for me a little bit?

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Many of the things I talked about earlier and they usually

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done by advocating a random data and silos one time at the Creator

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type of value I talked about.

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So it's not it's not really a genius to do this ribbon is that

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they start seeing all kinds of issues with that data,

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quality, availability of data and assume you realize the time

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and resources right now by committing to a data platform

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strategy. The power of the data back bone behind neck and democracy.

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That skill so cross-functional like the one I described,

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Where finance and supply chain data have to be put together

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or shedding real-world data.

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Can be used to make proteins.

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So we can create this ability to effectively cost-effectively

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as well as you stated products, including volume

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All right, so ultimately, where has this approach to data and

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analytics taken GSK as a company?

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What is it taught you about operationalizing analytics?

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Because I know that a lot of company struggle with that,

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It's certainly certainly.

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I think we're in your Speedo for constipation,

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we believe that we've delivered value at pace.

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So like I said, value first Russian leader with normalize,

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the concept of you say, I think the biggest success in my mind

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and embedded analytics and machine learning technology

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to solve business problems and drywall company strategy.

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So it's really a big man in my mind than our general managers

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in our markets come come to me and say I'd like a data-driven

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customer experience and they any buttons to click for them and

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say, you know what, I can use this data to make this decision.

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I'd like to use this information to not your ex to go call on

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these doctors and educate them on the importance of this medicine,

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this language and thinks we can bear head that you can be able

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to predict them and much more using data to me much more Dynamic

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decision versus using dashboard.

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Think about what happened.

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I think that's a big one and we're seeing that just across

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the board and how are things about activating drug Discovery?

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Racine. Really, the data has become sort of like the groundwater

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in, in the way we think about this incident is still a long

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way to go.

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I wouldn't, I wouldn't be any flags on the on mountains

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yet, but I think I can feel that the flywheel will check and

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the momentum bowl with, then it'll be self-sustaining,

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it going. What is it?

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Would be my big, big things I could learn.

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As a leader, I've known to be an impatient optimists really

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important.

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Which means you are you it's read fast,

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increase value quickly.

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Keeping in mind that our patients mess with success in months

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of progression-free survival.

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That's the that's what that's what we're up against.

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That gives a sense of peace and just remembering that.

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So being patient being an optimist, what ultimately matters

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for impacts whether you can you have Adidas,

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bring others, who don't necessarily have a first-hand

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experience of what it looks like in the Target State on the journey.

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And that is what happens to collaboration that works.

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That happens to be thinking about how can I make others?

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Better more successful.

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And I think about that all the time that my,

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my fear doesn't think I would say that.

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It's talk me to stay humble and remember him Hard Day's my analogy,

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yet that I'm pushing against a flywheel and water wall.

00:21:49.700 --> 00:21:57.700
And then once the moment has created great advice all around

00:21:57.700 --> 00:22:03.700
to dig into that a little bit more advice or best practices.

00:22:03.700 --> 00:22:08.000
You can share with your peers are now trying to help their

00:22:08.000 --> 00:22:09.500
organizations Better leverage data.

00:22:10.800 --> 00:22:13.900
I think it's obvious somebody of some of the things I said,

00:22:13.900 --> 00:22:15.600
but if I have to really do it all together,

00:22:15.600 --> 00:22:17.600
I would stay focus on Value.

00:22:17.600 --> 00:22:20.800
First structure can follow later and figure out how to treat

00:22:20.800 --> 00:22:23.000
valley supposed to be a job first.

00:22:23.000 --> 00:22:27.200
And then make sure that you have enough people on your team

00:22:27.200 --> 00:22:31.600
in leadership positions and driver seats to who really understand

00:22:31.600 --> 00:22:32.800
what the target sink look like.

00:22:32.800 --> 00:22:37.100
I think I'm going your way to incremental changes speed,

00:22:37.100 --> 00:22:40.400
make it to Abbott's father, but not far enough for the impacts

00:22:40.400 --> 00:22:42.800
Oaks, making sure that you are you thinking,

00:22:42.800 --> 00:22:45.300
looking at your profile and making sure that you have enough

00:22:45.300 --> 00:22:49.600
people and drivers to understand the second piece of advice.

00:22:49.600 --> 00:22:53.900
And then I would say just back to my favorite flywheel analogy.

00:22:53.900 --> 00:22:57.300
Now, is just really be patient with yourself and remember

00:22:57.300 --> 00:23:02.700
that, remember that there are bringing the organization

00:23:02.700 --> 00:23:05.800
with. You is probably the most important part of the journey.

00:23:05.800 --> 00:23:08.800
Not just getting your one project rides are fat in sacks.

00:23:08.800 --> 00:23:09.400
At the end of the valley.

00:23:10.800 --> 00:23:11.600
Which we should do.

00:23:11.600 --> 00:23:13.100
We should celebrate, we should be happy,

00:23:13.100 --> 00:23:16.800
but the record

00:23:23.100 --> 00:23:24.800
All right, show me.

00:23:24.800 --> 00:23:27.200
Thank you so much for taking the time to speak with me today.

00:23:27.200 --> 00:23:28.000
This is been great.