1
00:00:00,350 --> 00:00:02,040
- I think that what's nice

2
00:00:02,040 --> 00:00:03,730
about augmented reality or virtual reality

3
00:00:03,730 --> 00:00:05,460
is that you can be whoever you want to be.

4
00:00:05,460 --> 00:00:07,670
And I can understand why
some people may feel that

5
00:00:07,670 --> 00:00:10,560
that creates this false sense
of reality, but a lot of times

6
00:00:10,560 --> 00:00:12,200
people don't feel comfortable
in their own skin.

7
00:00:12,200 --> 00:00:14,370
And so we can allow them
to creatively express

8
00:00:14,370 --> 00:00:16,770
whoever they want to be
in these new mediums,

9
00:00:16,770 --> 00:00:18,874
I think that's really
powerful and beautiful.

10
00:00:18,874 --> 00:00:21,457
(upbeat music)

11
00:00:23,540 --> 00:00:25,030
Hi, my name is Sophia Dominguez,

12
00:00:25,030 --> 00:00:27,030
and I'm the CEO and co-founder of Svrf.

13
00:00:27,030 --> 00:00:28,380
Svrf is the first search engine

14
00:00:28,380 --> 00:00:30,610
for augmented reality and virtual reality.

15
00:00:30,610 --> 00:00:32,690
We help people find the
best augmented reality

16
00:00:32,690 --> 00:00:34,300
and virtual reality based-content,

17
00:00:34,300 --> 00:00:35,960
and deliver it to them
where they already are.

18
00:00:35,960 --> 00:00:37,390
I was working at Rothenberg Ventures

19
00:00:37,390 --> 00:00:39,030
as an entrepreneur in residence,

20
00:00:39,030 --> 00:00:42,160
and I got to work with about
20 different AR, VR companies.

21
00:00:42,160 --> 00:00:43,210
During my time there,

22
00:00:43,210 --> 00:00:45,580
I noticed how much
content was being created,

23
00:00:45,580 --> 00:00:47,940
but there was no easy way
for people to find it.

24
00:00:47,940 --> 00:00:50,070
And I looked at the
history of search engines,

25
00:00:50,070 --> 00:00:51,060
and realized search engines

26
00:00:51,060 --> 00:00:52,390
have all been built over new content type,

27
00:00:52,390 --> 00:00:54,370
and so AR and VR would be no different.

28
00:00:54,370 --> 00:00:55,480
The easiest way to think about

29
00:00:55,480 --> 00:00:57,840
augmented reality and virtual reality is,

30
00:00:57,840 --> 00:00:59,390
it's just a new type of screen.

31
00:00:59,390 --> 00:01:01,730
So today, we're limited
to these rectangles,

32
00:01:01,730 --> 00:01:04,080
on our phones, on our computers.

33
00:01:04,080 --> 00:01:05,860
But augmented reality and virtual reality

34
00:01:05,860 --> 00:01:08,190
breaks us out of that,
and allows us to interact

35
00:01:08,190 --> 00:01:10,570
with technology and digital
content the same way

36
00:01:10,570 --> 00:01:12,680
that we interact with our
real-world environment.

37
00:01:12,680 --> 00:01:14,760
So if the internet,
we're confined right now

38
00:01:14,760 --> 00:01:18,660
to a rectangular screen,
we're limited to this idea

39
00:01:18,660 --> 00:01:20,810
that we can only connect
with people through a screen.

40
00:01:20,810 --> 00:01:23,210
And I think with augmented
reality and virtual reality,

41
00:01:23,210 --> 00:01:26,170
you're allowed to just
interact with people

42
00:01:26,170 --> 00:01:28,690
or these digital assets
that are all around you.

43
00:01:28,690 --> 00:01:30,960
And you're no longer
confined into this rectangle.

44
00:01:30,960 --> 00:01:34,110
There is one YouTube video
that some artist made,

45
00:01:34,110 --> 00:01:36,240
in which they depicted a future world

46
00:01:36,240 --> 00:01:38,000
in which there were no controls around,

47
00:01:38,000 --> 00:01:40,280
walking down the street,
and just being bombarded

48
00:01:40,280 --> 00:01:42,480
with digital assets and
billboards everywhere.

49
00:01:42,480 --> 00:01:44,300
I do think lots of laws and rules

50
00:01:44,300 --> 00:01:46,350
are going to have to be established.

51
00:01:46,350 --> 00:01:48,160
And something that is
often not talked about

52
00:01:48,160 --> 00:01:50,100
is this idea that if
you're wearing a device,

53
00:01:50,100 --> 00:01:54,290
likely the ads will be tailored
to you, so what you see

54
00:01:54,290 --> 00:01:56,380
may not necessarily be
what your friend sees.

55
00:01:56,380 --> 00:01:58,130
I think that when we think
about new technology,

56
00:01:58,130 --> 00:02:00,620
it always comes off as something scary.

57
00:02:00,620 --> 00:02:01,490
But the reality is that

58
00:02:01,490 --> 00:02:03,380
technology helps us more than hurts us.

59
00:02:03,380 --> 00:02:05,300
And so augmented reality
and virtual reality

60
00:02:05,300 --> 00:02:06,950
are designed to improve our lives,

61
00:02:06,950 --> 00:02:09,620
and again, both technologies
will be extremely useful

62
00:02:09,620 --> 00:02:12,080
for things like education, automation,

63
00:02:12,080 --> 00:02:13,739
and all sorts of communication.

64
00:02:13,739 --> 00:02:16,322
(upbeat music)