1 00:00:00,000 --> 00:00:01,780 - I kind of made these things for you 2 00:00:01,780 --> 00:00:03,730 to wear everyday, all the time. 3 00:00:03,730 --> 00:00:05,010 I don't want it to sit in your closet. 4 00:00:05,010 --> 00:00:07,310 I want you to wear it and dirty it up and 5 00:00:07,310 --> 00:00:08,638 live in it and have an orgy in it 6 00:00:08,638 --> 00:00:10,801 and write a song in it. 7 00:00:10,801 --> 00:00:13,551 (melodic music) 8 00:00:14,690 --> 00:00:16,580 - Last December, Tyler The Creator 9 00:00:16,580 --> 00:00:19,300 constructed a French fantasy land on top of a 10 00:00:19,300 --> 00:00:22,043 small mountain in Malibu. The occasion? 11 00:00:22,043 --> 00:00:24,060 The launch of his luxe new brand of 12 00:00:24,060 --> 00:00:26,650 clothing, perfume, nail polish, and accessories 13 00:00:26,650 --> 00:00:28,270 known as Golf Le Fleur. 14 00:00:28,270 --> 00:00:29,869 Touring us through his ephemeral blue store. 15 00:00:29,869 --> 00:00:33,563 Tyler explained the design intent behind his new products. 16 00:00:34,990 --> 00:00:36,740 - Y'all getting these waves, right? 17 00:00:36,740 --> 00:00:38,931 Just making sure that light is...hitting it. 18 00:00:38,931 --> 00:00:40,946 Cool. All right. What were we talking about? 19 00:00:40,946 --> 00:00:44,330 (melodic music) 20 00:00:44,330 --> 00:00:45,390 - What do you want to do with this 21 00:00:45,390 --> 00:00:47,610 that you're not doing with Golf Wang right now? 22 00:00:47,610 --> 00:00:49,410 What was the inspiration behind it? 23 00:00:49,410 --> 00:00:51,603 I feel like you've been dressing in this 24 00:00:51,603 --> 00:00:55,210 theme like of this space for a while now. 25 00:00:55,210 --> 00:00:56,470 - Yeah. It's been a while and I think 26 00:00:56,470 --> 00:00:59,996 it's definitely a super mirrored idea of just 27 00:00:59,996 --> 00:01:01,950 the shit I'm into whether it's nail polish, 28 00:01:01,950 --> 00:01:04,110 I love perfume, I love scarves. 29 00:01:04,110 --> 00:01:07,040 The type of glasses, the pants, shorts. 30 00:01:07,040 --> 00:01:08,810 I love trunks so much. 31 00:01:08,810 --> 00:01:11,040 And I think the word merch sometimes 32 00:01:11,040 --> 00:01:13,660 dilutes what some of the stuff is 33 00:01:13,660 --> 00:01:16,320 because nothing in here, nothing in here 34 00:01:16,320 --> 00:01:19,154 says my name, nothing in here says 35 00:01:19,154 --> 00:01:21,970 Wolf or Goblin or Cherry Bomb. 36 00:01:21,970 --> 00:01:23,949 Nothing in here says the songs I wrote. 37 00:01:23,949 --> 00:01:27,025 These are- this, isn't just a artist 38 00:01:27,025 --> 00:01:28,810 just putting his name on stuff. 39 00:01:28,810 --> 00:01:30,640 And it's sold at a merch booth 40 00:01:30,640 --> 00:01:33,600 or the artist's name.com like bro, 41 00:01:33,600 --> 00:01:36,543 I put so much time and love into all of this. 42 00:01:39,010 --> 00:01:40,130 I kind of designed everything to 43 00:01:40,130 --> 00:01:42,140 kind of go with brown almost, 44 00:01:42,140 --> 00:01:45,359 so every color is specific to go with brown and 45 00:01:45,359 --> 00:01:47,840 - It's like pastels meet earth tones. 46 00:01:47,840 --> 00:01:50,430 - Yeah. Yeah. I love pastels from the orange, 47 00:01:50,430 --> 00:01:52,460 with the leather patch right there. 48 00:01:52,460 --> 00:01:53,500 - Super light sherbet. 49 00:01:53,500 --> 00:01:55,030 I don't know what else to call it. 50 00:01:55,030 --> 00:01:58,090 - This mohair just feels like super nice. 51 00:01:58,090 --> 00:02:00,740 This is my favorite, I've worn this a thousand times. 52 00:02:00,740 --> 00:02:02,930 A lot of guys shirts don't come with round collars. 53 00:02:02,930 --> 00:02:03,763 - Yeah, exactly. 54 00:02:03,763 --> 00:02:05,280 - So I just wanted to like put round collars on it, 55 00:02:05,280 --> 00:02:07,100 cause I just think that shit is sick 56 00:02:07,100 --> 00:02:08,450 and it's print has Fleur in it. 57 00:02:08,450 --> 00:02:11,400 - It has these like sharp corners, right? 58 00:02:11,400 --> 00:02:13,000 That are like a little bit digital. 59 00:02:13,000 --> 00:02:15,090 - Mhm, yeah, feels more digital, it's more 60 00:02:15,090 --> 00:02:16,660 - More zoomed in photo, I should say. 61 00:02:16,660 --> 00:02:19,360 - It's a bit more, I just gave it some edge and stuff. 62 00:02:19,360 --> 00:02:20,950 And then if you could tell. 63 00:02:20,950 --> 00:02:22,814 - That's a phone size back pocket too by the way. 64 00:02:22,814 --> 00:02:24,793 - The pocket on these. 65 00:02:25,960 --> 00:02:27,950 - The wavy back, and that's something that's 66 00:02:27,950 --> 00:02:30,510 going to be like in a lot of (indistinct) 67 00:02:30,510 --> 00:02:31,940 - I'm trying to think of ever seeing that. 68 00:02:31,940 --> 00:02:35,127 But like, it makes sense, like it's a good idea 69 00:02:35,127 --> 00:02:37,550 rather than just have like the sharp line. 70 00:02:37,550 --> 00:02:40,692 - No, it's ill. It's super sick. That- 71 00:02:40,692 --> 00:02:42,890 - It's kind of weird to think that like everything 72 00:02:42,890 --> 00:02:45,160 down here tends to be like a rectangle, right? 73 00:02:45,160 --> 00:02:46,520 And so like adding 74 00:02:46,520 --> 00:02:48,310 - Yeah like I just added some curves to it. 75 00:02:48,310 --> 00:02:49,570 Like I don't like when buildings are 76 00:02:49,570 --> 00:02:51,730 too square and cold, that's kind of why 77 00:02:51,730 --> 00:02:53,990 I base this shape off this, like all the corners 78 00:02:53,990 --> 00:02:55,910 are rounded off and that's what I wanted to do 79 00:02:55,910 --> 00:02:58,500 with the collar and like the back pockets and 80 00:02:58,500 --> 00:03:01,130 things like that, cause sometimes even in modern, 81 00:03:01,130 --> 00:03:04,170 even in modern homes, it's too square and 82 00:03:04,170 --> 00:03:06,600 it feels cold and I'm like, round it off a little bit. 83 00:03:06,600 --> 00:03:09,213 I like this, not just being a shelf, just having 84 00:03:09,213 --> 00:03:11,290 - Like a pebble sort of floating. 85 00:03:11,290 --> 00:03:12,570 - [Mark] You haven't made 86 00:03:12,570 --> 00:03:13,820 nail polish before, right? 87 00:03:13,820 --> 00:03:14,653 - [Tyler] Nah. 88 00:03:14,653 --> 00:03:15,700 - [Mark] Like the perfume, the nail polish, 89 00:03:15,700 --> 00:03:18,060 like you made clothing, I know you've had like some, 90 00:03:18,060 --> 00:03:20,320 one-offs like some, one-off items that 91 00:03:20,320 --> 00:03:22,690 you've made, but like these are new categories. 92 00:03:22,690 --> 00:03:24,840 - Yeah. I, well, I wanted to do the perfume 93 00:03:24,840 --> 00:03:27,440 cause I really just love perfume. 94 00:03:27,440 --> 00:03:31,666 And I wanted to go meet with noses and noses are the people 95 00:03:31,666 --> 00:03:34,365 - Those people are so specialized in what they do 96 00:03:34,365 --> 00:03:36,340 - They're so geeky and passionate and 97 00:03:36,340 --> 00:03:37,650 - It is so fun to talk to- 98 00:03:37,650 --> 00:03:39,607 - But I like learning that stuff from them, 99 00:03:39,607 --> 00:03:43,590 and I went out there, CPL outside of London 100 00:03:43,590 --> 00:03:45,917 and we went through everything and 101 00:03:45,917 --> 00:03:48,740 we sat and figured it out and did the back and forth. 102 00:03:48,740 --> 00:03:50,100 I was like, it's this, this and this. 103 00:03:50,100 --> 00:03:53,210 And this is what came of it, French Waltz. 104 00:03:53,210 --> 00:03:55,740 It's floral. It's more floral and clean. 105 00:03:55,740 --> 00:03:58,095 I like floral clean, like open scents, 106 00:03:58,095 --> 00:04:01,680 I don't like woodsy, smoky tobacco, leather smells. 107 00:04:01,680 --> 00:04:04,558 I like it to smell bright and like saturated. 108 00:04:04,558 --> 00:04:06,840 And it's probably cause I'm from California as fuck. 109 00:04:06,840 --> 00:04:09,600 But, and then originally I was just wanting 110 00:04:09,600 --> 00:04:13,010 to do one nail polish and just do one color, 111 00:04:13,010 --> 00:04:14,810 which was this blue because I was just like, oh, 112 00:04:14,810 --> 00:04:17,140 like I've always worn, glitter, nail polish, 113 00:04:17,140 --> 00:04:18,920 just like in the cut or whatever. 114 00:04:18,920 --> 00:04:21,140 And then I wanted this specific color, 115 00:04:21,140 --> 00:04:23,040 but it was hard to find it when I went 116 00:04:23,934 --> 00:04:25,190 to get manicures and stuff. 117 00:04:25,190 --> 00:04:27,496 So then I was like, yo, we should just make one-off, 118 00:04:27,496 --> 00:04:28,890 And then we ended up making three 119 00:04:28,890 --> 00:04:32,550 and really, it was like, let's just really make it. 120 00:04:32,550 --> 00:04:34,280 And the cap is just sick, like. 121 00:04:34,280 --> 00:04:35,250 - Yeah, I love this cap. 122 00:04:35,250 --> 00:04:38,530 - Yeah. When you open it, it's like. 123 00:04:38,530 --> 00:04:40,640 - This is like my favorite iteration of the logo. 124 00:04:40,640 --> 00:04:41,473 - Really? 125 00:04:41,473 --> 00:04:44,020 - Yeah, I like that it feels like clay or 126 00:04:44,020 --> 00:04:45,080 something like this feels like a little 127 00:04:45,080 --> 00:04:47,200 - Yeah, I wanted to make sure it was matte, 128 00:04:47,200 --> 00:04:49,220 I wanted to have that matte feeling. 129 00:04:49,220 --> 00:04:50,980 Globe Trotter. Like they've making luggage 130 00:04:50,980 --> 00:04:54,710 forever, like forever and they make really 131 00:04:54,710 --> 00:04:58,870 ill light, but durable stuff. So I approached him. 132 00:04:58,870 --> 00:05:00,425 I was like, yo, I have this idea. 133 00:05:00,425 --> 00:05:03,486 I have this sick idea to make this, 134 00:05:03,486 --> 00:05:06,860 this luggage that's multicolored, 135 00:05:06,860 --> 00:05:11,860 but it can kind of go with everything that we're making and 136 00:05:11,890 --> 00:05:14,060 then that's the inside. 137 00:05:14,060 --> 00:05:15,320 - Oh, that would feel so nice. 138 00:05:15,320 --> 00:05:16,384 - Yeah. That's it. 139 00:05:16,384 --> 00:05:17,940 And then this, we make this one where you could see. 140 00:05:17,940 --> 00:05:19,391 - Yeah, yeah. 141 00:05:19,391 --> 00:05:22,249 - Yeah. 142 00:05:22,249 --> 00:05:24,060 (melodic music) 143 00:05:24,060 --> 00:05:26,680 - This brand, like this is like a 144 00:05:26,680 --> 00:05:28,350 higher end brand, right? Like that's the idea. 145 00:05:28,350 --> 00:05:30,380 - Yeah. It's not cheap to make- 146 00:05:30,380 --> 00:05:33,323 like making that trunk, fuck dude like. 147 00:05:33,323 --> 00:05:34,156 - Yeah. 148 00:05:34,156 --> 00:05:35,720 - From a business standpoint there's no profit 149 00:05:35,720 --> 00:05:39,920 but I just wanted to see it exist and want people to be able 150 00:05:39,920 --> 00:05:42,640 to have it that are into that type of stuff. And you know, 151 00:05:42,640 --> 00:05:45,000 this silk shirt, this silk is where 152 00:05:45,000 --> 00:05:47,560 it's sourced from and how they make it. 153 00:05:47,560 --> 00:05:49,840 It's not cheap to make and COVID 154 00:05:49,840 --> 00:05:52,387 fucked everything up. So like I, 155 00:05:52,387 --> 00:05:54,820 and I want people to keep these pieces forever. 156 00:05:54,820 --> 00:05:56,060 I don't want it to just be hot and 157 00:05:56,060 --> 00:05:58,269 just for a poster and I want people to 158 00:05:58,269 --> 00:06:00,160 wear it and keep it for a long time 159 00:06:00,160 --> 00:06:00,993 because they want the piece. 160 00:06:00,993 --> 00:06:02,310 - It's the opposite of fast fashion. 161 00:06:02,310 --> 00:06:03,609 - [Tyler] I don't expect everyone to 162 00:06:03,609 --> 00:06:07,220 get this or want it or understand it, 163 00:06:07,220 --> 00:06:10,893 but the people who do, fuck yeah more power to them.