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- When I started Bumble,
I really wanted to

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reverse engineer from
the very first hello,

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and that's why women make the first move.

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My name is Whitney Wolfe Herd,

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and I am the founder and CEO of Bumble.

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The way we launched was
as a dating platform,

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and we did this to really
combat the most plagued type of

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relationship in a woman's life,
which is the romantic life.

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And when that became very successful,

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we really looked at connections
at large and said okay,

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now we need to take our
mission into the next sphere,

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so we launched Bumble for
friends, which is Bumble BFF.

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And then, after that, we
noticed that our users

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were really using our
platform beyond dating,

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beyond platonic relationships, and they

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were looking for business connections.

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This was unbelievable.

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So they were being explicit
in their bios saying:

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I'm married, just moved to
Chicago with my husband,

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or with my wife, and I'm
looking for new connections,

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I'm looking to go from legal into tech,

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or I'm looking to branch
into fashion finance.

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And we were seeing all these
amazing connections take place,

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so we built the third leg of our

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platform for business connections.

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And the beauty of Bumble
Biz is it's all about

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women being empowered and feeling safe,

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and not experiencing any
bad behavior, so women,

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again, always make the
first move on Bumble Biz.

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You have to fight, you
have to protect your user,

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and you have to fiercely
protect your mission.

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No matter where that leads you,

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that should always be the guiding light.