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(upbeat music)

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- Now that we're all stuck at home,

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our entire beauty routines have changed.

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Especially since the only
people who are seeing us

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are our significant others and our cats.

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But that doesn't mean that beauty routines

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don't have any place in this new reality.

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A lot of us are spending a lot more time

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on Zoom or FaceTime.

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Which means that we're
spending a lot of time

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seeing ourselves on screen.

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For a couple of us, that might mean

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doing a little bit of
touching up before a call.

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I cannot confirm or deny that
I have done such a thing.

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The good news is that
a lot of beauty brands

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are finding creative ways
to stay part of our lives

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in the midst of self-isolation.

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Here are a few of my favorites.

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Shopping for makeup used to be so fun,

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but now that we can't go to stores

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to try on makeup in person,

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there are all kinds of tools on the market

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that allow to try on
makeup virtually, at home.

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YouCam makeup, for instance,
uses augmented reality

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to see how you look wearing

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different lipsticks and eyeshadows.

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You can even do interactive
beauty consultations

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with professionals from the
comfort of your own couch.

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You can also tune into YouCam's livestream

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where a whole suite of beauty influencers

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will teach your their tips and tricks.

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I think that AR beauty
is here to stay, guys,

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so let's get used to it.

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I've never actually been
able to successfully

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do my own nails at home.

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And so now that I'm in quarantine,

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I think it might be a good project

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for me to figure out how to my own nails

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without making a total mess.

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An LA-based brand called
Olive & June is doing

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an intensive Instagram manicure boot camp.

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The founder is teaching
us how to do our own nails

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at home so that it looks exactly
like it would at a salon.

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Many of us are freaking out about

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what to do with our hair

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now that all of our salons are closed.

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Well, the good news is that brands

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are helping us out here as well.

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Madison Reed, an at-home color brand,

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helps you find the right shade,

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and then offers videos and tutorials

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about how to apply it at home.

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And if you're thinking
about restyling your hair,

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Alli Webb, the founder of Drybar,

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is offering Instagram tutorials

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to give you an opportunity to

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try different styles out at home.

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Here's the thing, we don't have to do

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any of these beauty rituals alone.

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One of the fun parts about beauty rituals

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is that they allow us to
interact with other people.

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So, why not throw a spa night over Zoom?

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Where everybody does a face mask,

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you all have a glass of wine,

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and you talk as you would
if you were in a salon.

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The entire beauty industry
has been forced to evolve

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in order to connect with customers

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during this period of self-isolation.

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And all of this innovation and creativity

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is likely to have long-lasting
effects on the industry,

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transforming our relationship with beauty

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long after we're able to leave our homes.

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(upbeat music)

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- [Male Reporter] With much
of the world staying inside,

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celebrities, like everybody else,

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are finding new and creative
ways to fill their time.

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Bronx-born rapper and
social media megastar,

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Cardi B, hasn't been shy in recent years

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about promoting her political views

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to her more than 62 million
followers on Instagram.

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This week was no different,

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as she spoke with Senator
Bernie Sanders live on YouTube.

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The pair discussed Bernie
suspending his campaign,

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how to get the youth vote out,

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and Bernie's views on the
current coronavirus pandemic.

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And Cardi's not the only celebrity

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crossing over into politics
in this time of crisis.

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Recently Steph Curry interviewed
Doctor Anthony Fauci,

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live to his over 30 million followers.

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While these stars might not seem like

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the most obvious people to
cross over into these topics,

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getting information out to
the people who need it most

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has never been more important.

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And these stars are
leveraging their huge audience

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to do just that.

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Becoming surprising political advocates

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during these uncertain times.

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(stream babbles)