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- [Emma] NFTs are everywhere.

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The digital collectibles racked up

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over $17 billion in sales in 2021

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and have companies and celebrities alike

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clamoring to launch their own campaigns.

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The latest digital format
was even the subject

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of a Saturday Night Live sketch

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with NBC Studios then auctioning
off the sketch as an NFT.

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♪ Everyone is doing it like Gronkowski ♪

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♪ Can you please help me make an NFT? ♪

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- Whether NFTs are a passing fad

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or the future of collectibles
is all yet to be seen.

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And while the swirl of
boom and bust cycles

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grab the headlines, a core
theory behind NFTs remains.

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NFTs can operate as another way to connect

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and engage small businesses
with their customers

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and grow their brand loyalty.

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So what could brand loyalty
through NFTs look like?

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And how exactly do you make that happen?

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(futuristic electronic music)

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For small businesses,

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the name of the game is customer loyalty.

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Building community around
your brand is easily done

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through loyalty programs

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and sites like RareCircles
provide a one-stop shop

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for small businesses looking
to launch an NFT program.

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There are tools in place

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to help you seamlessly integrate
these digital collectibles

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into your existing or new loyalty program,

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adding much needed utility
to the NFTs themselves.

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Through loyalty programs, NFT
holders could get first access

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to new and exclusive items in your shop,

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unique codes that accrue points,

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a one-on-one with the owner,

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or you could reward your
customers with an NFT

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for purchasing a year's subscription.

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You get a loyal customer

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and they get a digital
asset they can hold onto

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or sell at a later date.

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There are endless ways to
create loyalty through utility.

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Recently, Clinique
seamlessly integrated NFTs

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into their already-existing
loyalty program

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by releasing them as part of
a limited time raffle event.

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Access to the raffle was universal,

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with members entering by
sharing inspirational stories

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to different social media sites

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like Instagram, Twitter, and TikTok.

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While only three entries
selected received NFTs,

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using social media participation as entry

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not only created a fun
and engaging experience

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for their customer base,

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it also expanded their social media reach

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with free advertising.

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AMC partnered with Sony Pictures

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ahead of the Spiderman
"No Way Home" release

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by offering around 86,000 NFTs

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as freebies to select loyalty members,

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including those who subscribe

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to its Stubs Premier and A-list programs.

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This NFT freebie was a huge incentive

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for customers to see
the new release at AMC

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rather than competitor theaters

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and sign up for their loyalty program,

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keeping them coming back.

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Partnering with Sweet, an NFT marketplace,

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Burger King paired their NFT
campaign, Keep It Real Meals,

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with their existing loyalty
program, Royal Perks.

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They put a gamification
spin on the campaign

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with customers scanning a
QR code on each meal box

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to receive one of three
collectible NFT game pieces.

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On completion of the set,

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customers automatically
received a fourth NFT reward,

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which could either be
a digital collectible,

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free Whopper sandwiches
for a year, merchandise,

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or a call with one of their
celebrity ambassadors.

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Loyalty programs are proven to work

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and all hype aside, NFTs can be a new tool

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to help support that customer
loyalty and engagement.

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Now, NFTs can be anything,

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from tweets, pictures,
logos, to digital wearables.

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You can create your own art,

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but for businesses looking to dive

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into such a saturated space,

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partnerships with crypto
artists are a great way

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to get your foot in the door.

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Time Magazine partnered
with 38 established artists

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who have deep roots in the NFT community

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to launch the Genesis Collection,

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with the focus of the entire project

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being on collaboration
within the community.

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Including the NFT community
from the start adds credibility

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and for small businesses

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can help you navigate this new space.

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The next step is getting
your NFT onto the blockchain.

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Now, some sites like OpenSea, Rarible,

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NiftyKit, and Origin Protocol
all have tools in place

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to bring your NFT campaign to fruition,

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however for small businesses,

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think about partnering
with existing NFT projects.

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Finding a project

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that can align with
your brand is a win-win.

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You can add value through
your brand's offering

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while benefiting from
their existing platform.

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Maybe it's an avatar project

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and your partnership
gives digital versions

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of your clothing and jewelry

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as NFTs for the avatars to wear.

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Regardless of what direction you go in,

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be sure to do your research
to find your best fit,

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which may mean hiring someone

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to help guide you through the process.

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But no matter what you
do, there is no rush.

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After all, NFTs are contracts

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and they aren't going anywhere.

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Think about what makes the most sense

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for your particular business objectives.

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The most successful NFT campaigns

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are ones created around
building communities

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focusing on utility and longevity.

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So with endless possibilities

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and thriving new digital communities,

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now is the perfect time
to bring your business

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into the world of NFTs.