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(upbeat music)

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- [Narrator] The LeBron
James Innovation Center

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is part of Nike's world headquarters

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in Beaverton, Oregon.

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The center contains a
Nike sport research lab

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where athlete performance data
is collected and analyzed.

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It's also a hub for athletes
to voice their wants and needs

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through testing,
prototyping, and creating.

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Fast Company took a look behind
the scenes to find out more.

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(gentle music)

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- Our focus is really delivering the best

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of innovation to athletes everywhere.

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We believe that if you have
a body you're an athlete.

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So my first philosophy around innovation

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is that the athlete is at
the center of everything

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that we do,

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because they really are the ones

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that help us solve these problems.

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Second, we actually
have the largest sports

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and fitness center in the world,

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and one of the things that
that center allows us to do

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is to unlock data in ways that
we never thought possible.

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It's actually allowing us
to not just capture data,

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but we're able to then take that data

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and put that into either
existing technologies,

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or new ones that are allowing us to create

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precision engineered product

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in ways that we couldn't do that before.

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- [Narrator] Janet's responsibility is to

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lead a team of innovators,

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and focus on bringing advanced innovation

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through the lens of apparel

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to athletes and can consumers everywhere.

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(funky music)

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- One of the things that's fascinating

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in the innovation space
is how we take science

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and we combine it with the design piece

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and we can create something special,

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so through the lens of science,

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it can be anything from an
athlete running on a treadmill.

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It can be us getting 4D capture,

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which allows us to scan
the body in its total form,

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which allows us to actually
design more accurately.

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We can solve problems better,

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because we can get to a
milliliter of a part in a body

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and say, "This is what we require."