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- Show me some of your favorite wines.

2
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- Oh, it's like picking
your favorite child.

3
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- What exactly is Vinovore?

4
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- Vinovore is a retail
wine shop and goods shop

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that focuses on female
winemakers, not all of our wines

6
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are made by women, but if
they're not made by women,

7
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then the winery is owned by
women, or there is a female

8
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that has a very strong
presence in that bottle.

9
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Vinovore was inspired partially

10
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by the presidential election.

11
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- In what way?

12
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- During that time, it just
felt like this was a moment

13
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for women, and we're gonna have
a woman running our country.

14
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And it was so exciting, and
I wanted to just kind of

15
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vibe off that momentum and feel that.

16
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The fact that she didn't win
was very heart-wrenching,

17
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and it just felt even more
important at that time

18
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to just have a place
that was safe for women

19
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and to have something where it only

20
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really celebrates female winemakers.

21
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- What are some misconceptions
about women and wine?

22
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- One thing that most people
don't realize is that women

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are the number one consumers
and purchasers of wine

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both in restaurants and in retail,

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so what I found very interesting is that

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when the market wants to
cater to women and wine,

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they maybe put a pink label on something

28
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or call it White Girl
Rose and really dumb down

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the female clientele, which
is absolutely ridiculous,

30
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because women are quite savvy
and they know what they want

31
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and they like to explore
and they like to drink

32
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and they make really a culture
out of it with their friends

33
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and they are constantly
wanting to know more.

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- Tell me about the logo, it's a wolf,

35
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feels a little masculine, is it not?

36
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- It's a she-wolf!

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(laughs)

38
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Yeah, the name of the shop
is Vinovore which was a play

39
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on carnivore, so I
wanted to take an animal

40
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and put a wine glass in its mouth.

41
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I love wolves, I feel like
it is a really strong image.

42
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Whether it's male or female,
it's strong, and that's

43
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what I was going for, something powerful.

44
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- Do you get a lot of men in here?

45
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- I do! (laughing) I do.

46
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That was probably one
of my biggest concerns,

47
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there always tends to be
some sort of push back

48
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in no matter what you open,
that some troll or somebody

49
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on Yelp is gonna be like,
oh what about me, I'm a man.

50
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I was afraid of that, but
honestly, it's been extremely

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supported by men, so much
so that I even have women

52
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coming in saying that their
husbands read about it

53
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and told them to come here, or vice versa.

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You know, my wife told me to
come in and I'm here to buy

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wines for her or themselves.

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I've had men coming in
and filling their cellars.

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You know, I hate that
there has to be a space

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that is dedicated for us, and
it's kind of weird and sad

59
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that women are trending,
so to speak, right now.

60
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But if that's what it takes
for us to get to where we

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need to go and build these
spaces, just for ourselves,

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then that's what we have to do.