1 00:00:00,117 --> 00:00:02,700 (upbeat music) 2 00:00:08,510 --> 00:00:10,370 - Hi guys, my name is Tim Brown. 3 00:00:10,370 --> 00:00:12,790 I'm the Co-CEO and Co-Founder of Allbirds. 4 00:00:12,790 --> 00:00:14,680 Right out of the gate, when this first happened, 5 00:00:14,680 --> 00:00:17,620 we were forced to close 14 of our 18 retail stores 6 00:00:17,620 --> 00:00:20,590 and some of our international markets around the world. 7 00:00:20,590 --> 00:00:23,580 And we committed straightaway to the really important idea 8 00:00:23,580 --> 00:00:24,640 of keeping that group together. 9 00:00:24,640 --> 00:00:26,810 And we've done that, we're really proud of it. 10 00:00:26,810 --> 00:00:27,975 For other parts of the team, 11 00:00:27,975 --> 00:00:31,220 I think you were seeing, people working from home 12 00:00:31,220 --> 00:00:34,330 and a more on vanish fashion not being asked for putting it, 13 00:00:34,330 --> 00:00:36,160 in their homes, with their kids, 14 00:00:36,160 --> 00:00:38,500 all tryna make it through a really uncertain time. 15 00:00:38,500 --> 00:00:40,800 And there has been a general sense of empathy 16 00:00:40,800 --> 00:00:42,800 and a connection to the idea that we're all in this together 17 00:00:42,800 --> 00:00:45,331 that I think has been really powerful to be a part of, 18 00:00:45,331 --> 00:00:47,050 obviously that is an idea, 19 00:00:47,050 --> 00:00:48,730 that's bigger than just Allbirds there all there, 20 00:00:48,730 --> 00:00:50,730 I think it's a global feeling. 21 00:00:50,730 --> 00:00:53,000 It hasn't always been perfect Sure. 22 00:00:53,000 --> 00:00:55,100 But it has been powerful to sort of see, 23 00:00:55,100 --> 00:00:58,640 this global community, rise up sort of fight this challenge. 24 00:00:58,640 --> 00:01:02,170 One of the cool things that we did several weeks into this, 25 00:01:02,170 --> 00:01:04,293 led by my Co-Founder Joy. 26 00:01:04,293 --> 00:01:06,320 We sort of realized that all of this 27 00:01:06,320 --> 00:01:10,510 was becoming a bit of a grind, we were kind of working hard, 28 00:01:10,510 --> 00:01:12,810 in some cases, harder than we ever had before. 29 00:01:13,830 --> 00:01:15,400 But we would pick it up. 30 00:01:15,400 --> 00:01:18,120 And we were, reacting rather than imagining, 31 00:01:18,120 --> 00:01:20,370 and we'd lost a little bit of that creative spark. 32 00:01:20,370 --> 00:01:22,720 So we decided as a leadership group within Allbirds, 33 00:01:22,720 --> 00:01:25,550 to run a visioning session, with the team. 34 00:01:25,550 --> 00:01:27,940 We got together in small groups, 35 00:01:27,940 --> 00:01:31,220 and we just wrote about what the future would look like, 36 00:01:31,220 --> 00:01:33,810 two years from now, a specific date two years from now, 37 00:01:33,810 --> 00:01:36,790 no rules, no real constraints, 38 00:01:36,790 --> 00:01:38,630 what is it that we might do differently? 39 00:01:38,630 --> 00:01:40,250 What are the opportunities that we might 40 00:01:40,250 --> 00:01:43,180 imagine ourselves taking advantage of, 41 00:01:43,180 --> 00:01:44,670 but what would be the same, 42 00:01:44,670 --> 00:01:47,210 and it was a really fun way of kind of like 43 00:01:47,210 --> 00:01:50,980 picking our heads up and giving ourselves permission 44 00:01:50,980 --> 00:01:53,430 and this is really important part permission, 45 00:01:53,430 --> 00:01:56,960 to imagine in a really difficult negative situation, 46 00:01:56,960 --> 00:01:59,370 all the positives that will undoubtedly come from 47 00:01:59,370 --> 00:02:01,870 and it was a great thing for our team. 48 00:02:01,870 --> 00:02:04,930 And I suggest over an hour or so 49 00:02:04,930 --> 00:02:07,630 might be something you guys might want to try as well. 50 00:02:09,113 --> 00:02:11,446 (raindrops)