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(upbeat xylophone music)

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- [Narrator] Last week,
Hasbro launched a new game

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in their Monopoly franchise.

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The new version is called Ms. Monopoly,

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and according to Hasbro,
is the first-ever game

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where women make more than men.

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The idea is to highlight
young female inventors

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and entrepreneurs.

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Hasbro sent us the new Ms.
Monopoly and we decided

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to have a few Fast Company
staffers try it out.

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- First game where women
make more than men.

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- Thrilling.

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(laughing)
- Finally!

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- So I just don't understand,
does that mean like,

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men always lose the game?

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Or you just have extra?

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- You're disadvantaged
from the start I think.

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- Yeah, yeah you have extra hurdles.

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- So I'm feeling, already,
a little bit triggered

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by these by these game pieces
we're about to play with.

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- Yeah.

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- But there's a wine glass.

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There's like a diamond watch.

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There's a journal.

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There's a barbell.

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- It does take a second to talk about,

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it says by the way here's a fun fact.

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Elizabeth Magie, Ma-gie, possibly,

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a writer, artist, inventor, and feminist

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was one of the pioneers
of land grabbing games.

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In 1904, she received a patent
for the Landlord's Game,

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which was meant to educate people

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about the dangers of wealth concentration.

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- [Narrator] Actually
that's not the whole story.

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Magie's game grew in popularity
through the early 1900s

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without being officially published.

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Eventually, a man named Charles Darrow,

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started manufacturing and
selling his own version,

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and falsely claimed he invented the game

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alone in his basement.

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In 1935, he sold the rights to
his game to Parker Brothers.

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Though the truth eventually came out,

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Charles Darrow died a millionaire,

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while Elizabeth Magie ended up
spending more money on patent

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and lawyer fees than she
ever made on the game.

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- Okay so I'm pretty
sure to start the game,

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Marcus gets less money.

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- Doesn't it have the
opposite effect, where like,

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if a girl is playing with a boy,

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and the boy still wins even though

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he started with less money.

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Its kind of like.

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- Kind of depressing.

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- It's gonna be like,

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it's gonna be a whole self esteem thing.

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It's gonna make her feel

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even worse than losing normally, right?

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- I think also like
the idea that young men

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or any men of any age, would
be interested in playing this,

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knowing that that's part of
the rules, seems less likely.

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- Right, right.

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- So I guess this is
maybe targeted towards

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like women playing with other women.

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- I don't know who this
is targeted toward,

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because like it's very pandery.

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- I don't know if you guys felt
this way when you were kids

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but I definitely didn't
feel like any board game

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genderized me as a player
like I didn't feel,

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like I think confronting
young kids with this before

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they have any sense of why
they should feel this way

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- Right, that's a good point.

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- Is just strange.

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- [Holly] So instead of
properties, its patents to.

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You're buying up patents, I
guess, to female inventions.

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- Oh, does someone, nah.

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- But I wonder, like
what lesson it teaches,

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like do they need to have
the whole discrepancy

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with the money, wouldn't just like being,

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celebrating like all these
women inventors be like enough?

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- Exactly.

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- That's a, that's a really good point.

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I feel like you could have done this game

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just with celebrating
like the talents of women

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without making it unfair.

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- Well, and I think its kinda plays into

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what people are afraid of with feminism.

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Which is that.

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- Right.

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- It's about women--

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- Getting unfair advantages,

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yeah, that's a, that's
a really good point.

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(quirky piano music)

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- All right so I have
landed on Modern Shapewear.

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I just want to take a look
and see if it's worth my time.

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She's the creator of Spanx, Sara Blakely.

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When she couldn't afford
a patent lawyer to protect

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the slimming, shaping, footless
pantyhose she designed,

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she hit the law books,
wrote her own patent

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and eventually received one.

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- So something interesting I
want to point out about this

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is that they are celebrating
these inventions,

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but they very clearly
did not pay the money

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or get the permission
to use the word Spanx?

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- [Marcus] That's true.

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- So they use her name and they call it,

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what do they call it?

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The slimming shaping, footless pantyhose.

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And its like, it's Spanx, so.

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- I was waiting to see the word Spanx.

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I'm going to buy this property.

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Or I'm going to buy this patent?

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I think is what I'm doing.

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Let me give you $100 dollars.

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- Oh yeah, we need you're money first.

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You don't have that many advantages.

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- [Anna] Wow, I mean true.

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- Perfect.

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- Oh boy, oh look, I'm
already paying income tax.

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- Oh my gosh!

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- This game sucks!

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- 200 in Monopolies.

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- $200 dollars, look
how much money I have!

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- Actress Hedy Lamarr designed
the spread spectrum radio

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to guide torpedoes during World War II.

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This technology established
the basis for Wi-Fi

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and other wireless technology.

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- She was also a beautiful
actress, wasn't she?

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- Yeah, yeah, her real history
came out just like recently

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because she was always known as

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sorta like this like beautiful actress.

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- So, we learned something,
that's actually kinda cool.

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- We did learn something.

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- Learned something.

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- Community Chest!

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You get a flat tire.

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Okay, I'm sorry this is
already really annoying.

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Okay, you get a flat tire on the highway,

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at least you know how to fix it.

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(astonished gasping)

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- Pay 50 monopoly monies.

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- What, you still have to pay 50 dollars?

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- Oh its because you need to buy a new,

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buy a new tire to replace it?

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- Yeah.
- I guess.

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- But at least I know how to fix it.

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Which is shocking because I'm a woman.

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And you wouldn't believe it.

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- Because she's an empowered lady.

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(quirky xylophone music)

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- Its seems a little bit like forced

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and it may not be effective at what

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they're trying to achieve.

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It probably would of
been better to not even

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have the discrepancy of money,

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but just have you know,
highlight female entrepreneurs

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and inventors through history.

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I mean I dunno how boys
would feel or like playing it

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or like a family playing it,

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like that might be a little strange, too.

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- Yeah.

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- Like would you want to
play it as like a girl?

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- No, I don't know who's buying this?

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Like I just think this is really,

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I think it's really annoying and dumb

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and I hate everything about it.

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- Me too.

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- Personally.

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- Like, if there was
like a coffee table book

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that was like female inventors
you've never heard of.

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- Sure.

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- Being aware of the
gender pay gap in good time

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throughout your life is
important and understanding it

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and appreciating how it
happens is all important.

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This board game is not the
place to introduce that

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to young people.

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Everything about this
just feels like somebody,

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like an alien googled
the basics of feminism

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and they're like okay,

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women love to lift
exactly 15 pound weights.

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They don't want to get too swoll,

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and like they want to
have their bullet journal,

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and they like wine, and they like jewelry.

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- This is a very boxed in version of what

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a woman is, right, so
it's like you find a dress

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with pockets in it.

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It's like okay, because women

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wear dresses and throwing
like a girl on your

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baseball team and like,
you go on an awkward date,

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and it's like, it's.

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- An awkward date?

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- Yeah, yeah.

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- Wow.

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- And it's just sorta
like, it's insulting.

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- You would never see
that in a boys' game.

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- Right, and the women who we're trying to

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commemorate here I'm sure a lot of them

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didn't wear dresses and
it's sort of like this very,

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sort of, again, it's like somebody who is,

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who has very strict ideas of gender norms

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tried to make something that
was cutesy and feminist.

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And they have no idea what feminism is.

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- Absolutely.