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Every year men spend billions of dollars to
look at women with little clothing on

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-- such as the annual Sports Illustrated Swimsuit
Issue -- or with no clothing on -- such as

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on Internet sites and in so-called men’s
magazines. Women, on the other hand,

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spend virtually nothing to see unclothed men. Why?

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Some say that the reason is that men are socialized
into viewing women as sex objects and that

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women are socialized into not viewing men
as sex objects. But if that’s true,

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how do these people explain gay men? They are
as aroused by pictures of naked men as heterosexual

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men are aroused by pictures of naked women.
Obviously, then, it’s not socialization.

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It’s that men are programmed by nature -- not
by society -- to respond sexually to the visual.

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This is an area in which men are so different
than women it's probably impossible

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-- no, not probably, just outright impossible -- for
a woman to truly understand. Of course women

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find some men attractive. And of course a
woman can have an intense reaction to seeing

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a very appealing man. But there’s still
no comparison.

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The visual alone arouses men. It takes far
more to arouse a woman than seeing naked men.

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If that’s all it took, most husbands would
walk around the house naked whenever possible

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-- or at least every time they wanted sex.
And the average heterosexual man is excited

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countless times a day simply by seeing women
-- in person, on billboards, in magazines,

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on television, and even in his imagination.

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This is not the case for women. Yes, there
are some male strip shows for women. But few

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women ever go, and the few who do attend them
in groups, a “girls’ night out.”

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And for every one of those shows there are probably
ten thousand female strip shows for males,

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most of whom attend alone, not as a participant
in a guys’ night out.

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Let's be honest. There is no magazine featuring
men's legs for women to look at and get aroused by.

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But there are websites and magazines of
women's legs for men. And are women paying

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to view topless men? Men pay good money to
look at topless women.

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Again, that doesn't mean women never get turned
on by merely looking at some men.

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Of course they do. But it’s only some men -- on rare
occasion a stranger, and more usually a celebrity.

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Men get turned on by any sight of female flesh
on almost any female.

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The effect of the visual in men is so powerful
that it even amazes men. A man came over to

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me after hearing me lecture on male sexuality
and said: “I've got a story to tell you.

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I was in front of a department store and in
the window was a seated mannequin.

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I couldn't believe it, but I found myself looking up
her skirt.” Here was a perfectly normal,

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responsible man -- who found himself looking
up a skirt on an inanimate object shaped like

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a woman. That's how instinctive it is for
men to look at female flesh.

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It’s perfectly understandable that women
cannot fully relate to this. But if a woman

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wants to understand male sexuality, the first
thing she has to understand is the power of the visual.

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That's why you see ads on billboards,
on TV, and in magazines for every sort of

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product a man might buy accompanied by a scantily
clad woman -- or, sometimes, just part of her.

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I recall a famous liquor ad that showed
a woman’s legs and a bottle of tequila.

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No face, just beautiful legs. Would you ever
see an ad showing men's legs? People would laugh;

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it would be considered absurd. An ad
with women's legs is not absurd—it's alluring.

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None of this is in any way meant to excuse
inappropriate male behavior. Men must always

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control themselves. But to deny the power
of the visual on men is like denying

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that the earth is round.

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I'm Dennis Prager.