1 00:00:00,000 --> 00:00:02,583 (upbeat music) 2 00:00:06,580 --> 00:00:07,554 - What triggered that switch? 3 00:00:07,554 --> 00:00:09,660 For hiring people into a job 4 00:00:09,660 --> 00:00:11,040 and hiring them for a career? 5 00:00:11,040 --> 00:00:14,350 Because that's a fundamental shift in perspective. 6 00:00:14,350 --> 00:00:18,212 - We had to do 'cause the turnover- 7 00:00:18,212 --> 00:00:22,160 it was tremendously inefficient for turnover. 8 00:00:22,160 --> 00:00:24,940 And people, and that had to do with why we raised wages. 9 00:00:24,940 --> 00:00:26,430 We raised them because we think it's right to do. 10 00:00:26,430 --> 00:00:28,270 We make enough money, go on all let's share it. 11 00:00:28,270 --> 00:00:29,850 We also did because the practical reality 12 00:00:29,850 --> 00:00:32,030 is the turnovers dropped by 60, 70% 13 00:00:32,030 --> 00:00:33,340 in these high volume jobs. 14 00:00:33,340 --> 00:00:34,892 Call center operators, branch employees, 15 00:00:34,892 --> 00:00:37,240 you know, and over 10 years just think about 16 00:00:37,240 --> 00:00:39,220 the calmness of the franchise when you're not 17 00:00:39,220 --> 00:00:40,630 you know, and it was never, 18 00:00:40,630 --> 00:00:42,150 you didn't have a hundred people and if there was 19 00:00:42,150 --> 00:00:46,320 a 30% turnover rate, you know, it turned over 20 00:00:46,320 --> 00:00:49,150 30 of those, you know, 30, 60, 90, and had 10 left. 21 00:00:49,150 --> 00:00:51,010 What happened is the same 30 turned over and over. 22 00:00:51,010 --> 00:00:53,760 So the idea was that we shut down turnover. 23 00:00:53,760 --> 00:00:55,890 The 70 have stayed with us for 30 years were great. 24 00:00:55,890 --> 00:00:58,380 And the 30 that, you know, that stayed with us 25 00:00:58,380 --> 00:00:59,430 and then did not try. 26 00:01:00,601 --> 00:01:01,780 And so we just, it was just business necessity. 27 00:01:01,780 --> 00:01:03,420 - Can I, can I ask you Brian on that? 28 00:01:03,420 --> 00:01:05,680 Sorry to try to peel the onion a little bit further. 29 00:01:05,680 --> 00:01:07,769 Cause turnover didn't all, all of a sudden jack up. 30 00:01:07,769 --> 00:01:08,602 - Right. 31 00:01:08,602 --> 00:01:09,940 - So it was fairly high for some time. 32 00:01:09,940 --> 00:01:12,121 So at some point, so yeah, 33 00:01:12,121 --> 00:01:14,540 so someone at some point said this is actually, 34 00:01:14,540 --> 00:01:17,910 if you do the math, it doesn't really work out, right? 35 00:01:17,910 --> 00:01:20,430 So like, why did it happen when it happened 36 00:01:20,430 --> 00:01:21,570 and not like before? 37 00:01:21,570 --> 00:01:22,700 Was it just how happenstance 38 00:01:22,700 --> 00:01:25,212 or just- was it you, was it 39 00:01:25,212 --> 00:01:26,430 - 2 things. 40 00:01:26,430 --> 00:01:29,360 Your point about that dynamic was exacerbated 41 00:01:29,360 --> 00:01:31,490 by the impacted of technology. 42 00:01:31,490 --> 00:01:33,191 Cause the skills that you could hire 43 00:01:33,191 --> 00:01:35,990 you could hire and absorb the turnover. 44 00:01:35,990 --> 00:01:37,370 In other words you could train people fast enough 45 00:01:37,370 --> 00:01:39,620 to competency and then you could, they could- 46 00:01:40,570 --> 00:01:41,480 are gone away. 47 00:01:41,480 --> 00:01:44,170 They're all done by the consumer 48 00:01:44,170 --> 00:01:46,560 with our digital platforms are automatedly. 49 00:01:46,560 --> 00:01:48,630 So, when you start to think about that, 50 00:01:48,630 --> 00:01:51,210 that skillset that you could absorb high turnover rates 51 00:01:51,210 --> 00:01:53,310 and still have decent customer satisfaction. 52 00:01:53,310 --> 00:01:55,630 Now our customer scores have gone up 53 00:01:55,630 --> 00:01:58,440 from x like 60% to 90% since then. 54 00:01:58,440 --> 00:01:59,794 So it's had an impact, 55 00:01:59,794 --> 00:02:01,950 but you could keep 'em pretty high 56 00:02:03,100 --> 00:02:05,960 because the tasks were so sort of trainable. 57 00:02:05,960 --> 00:02:07,500 For lack of that, change my address system- 58 00:02:07,500 --> 00:02:08,420 that's all done for you now. 59 00:02:08,420 --> 00:02:10,070 So the task left it out complex. 60 00:02:10,070 --> 00:02:12,580 So what do you need experience, experience and complexity. 61 00:02:12,580 --> 00:02:13,470 What do you need, duration? 62 00:02:13,470 --> 00:02:15,050 What do you need, life experience? 63 00:02:15,050 --> 00:02:16,250 If you can't make a mortgage loan 64 00:02:16,250 --> 00:02:17,890 unless you may been around long enough 65 00:02:17,890 --> 00:02:19,060 to have one, right? 66 00:02:19,060 --> 00:02:21,670 And so, you know, so when you're talking to customer 67 00:02:21,670 --> 00:02:23,110 it's more credible, you said, "I got a loan. 68 00:02:23,110 --> 00:02:25,070 I could understand, you know, the craziness 69 00:02:25,070 --> 00:02:25,903 of all the paperwork and every-" 70 00:02:25,903 --> 00:02:27,750 And you know, there's an element to it 71 00:02:27,750 --> 00:02:29,690 that's different if you've worked for 15 years for us 72 00:02:29,690 --> 00:02:31,080 and then you come in and go. 73 00:02:31,080 --> 00:02:34,856 And so we recognize that the necessity was, 74 00:02:34,856 --> 00:02:36,921 all the economics that you said McKayley, 75 00:02:36,921 --> 00:02:40,240 but secondly, is the task that you could train to 76 00:02:40,240 --> 00:02:41,950 in three months and get the person competent 77 00:02:41,950 --> 00:02:43,260 for six months a year, and if they left you 78 00:02:43,260 --> 00:02:45,403 for 50 cents an a hour, are gone. 79 00:02:46,450 --> 00:02:48,331 And then- - You know, one of the things- 80 00:02:48,331 --> 00:02:49,164 I'm sorry, keep going 81 00:02:49,164 --> 00:02:49,997 - No problem. 82 00:02:49,997 --> 00:02:50,830 Then go back to societal obligation that we all 83 00:02:50,830 --> 00:02:52,995 talk about is we, I feel we have an obligation 84 00:02:52,995 --> 00:02:54,990 to the company to try to re skill people. 85 00:02:54,990 --> 00:02:57,160 You know, because otherwise, you know 86 00:02:57,160 --> 00:02:58,820 somebody leaves as voluntary and gets another job 87 00:02:58,820 --> 00:03:00,690 any place, I'm not happy about that, 88 00:03:00,690 --> 00:03:03,210 but frankly, they got a job someplace else. 89 00:03:03,210 --> 00:03:04,160 They didn't, you know. 90 00:03:04,160 --> 00:03:07,130 But so we need to retrain some people so that 91 00:03:07,130 --> 00:03:09,830 given a 5% unemployment rate, 6% unemployment rate 92 00:03:09,830 --> 00:03:11,830 in the United States, the turnover we have, 93 00:03:11,830 --> 00:03:14,070 is turnover that's going to work somewhere else. 94 00:03:14,070 --> 00:03:15,565 For another company, we trade a per- 95 00:03:15,565 --> 00:03:17,740 I don't like it, but that's not bad. 96 00:03:17,740 --> 00:03:19,740 But if they're just being put onto the street, 97 00:03:19,740 --> 00:03:20,860 shame on us as management. 98 00:03:20,860 --> 00:03:23,150 So the skills also absorb, you know 99 00:03:23,150 --> 00:03:25,810 the ability to not have those people just disappear. 100 00:03:25,810 --> 00:03:28,170 As we, as we do more, going back 101 00:03:28,170 --> 00:03:30,710 to your point of ideas and engineering and entrepreneurship 102 00:03:30,710 --> 00:03:32,970 and frontline ownership of tasks to process and strat- 103 00:03:32,970 --> 00:03:34,970 it's stuff, you know, they're delivering us 104 00:03:34,970 --> 00:03:37,240 thousands of ideas a year to take out jobs. 105 00:03:37,240 --> 00:03:39,840 And the part of the quid pro quo is you won't lose your job 106 00:03:39,840 --> 00:03:41,980 because we'll train you to do another job. 107 00:03:41,980 --> 00:03:44,680 So give us more ideas so you can do the work you wanna do 108 00:03:44,680 --> 00:03:46,179 and not the work you're doing. 109 00:03:46,179 --> 00:03:49,262 (upbeat title music)