1 00:00:00,000 --> 00:00:01,610 - I am a registered nurse that decided 2 00:00:01,610 --> 00:00:02,830 to run for Congress. 3 00:00:02,830 --> 00:00:04,210 - My goal is just to make sure 4 00:00:04,210 --> 00:00:05,660 that everyone is represented. 5 00:00:05,660 --> 00:00:07,370 - Are we fighting or not? 6 00:00:07,370 --> 00:00:09,870 - And as I talk to folks, folks are so excited. 7 00:00:09,870 --> 00:00:11,770 - Young people who aren't expected to vote 8 00:00:11,770 --> 00:00:13,920 we're there with them to hear their stories 9 00:00:14,958 --> 00:00:16,848 become a part of why we're campaigning. 10 00:00:16,848 --> 00:00:19,947 (light bouncy music) 11 00:00:19,947 --> 00:00:22,810 - I think what's exciting about the 2018 elections 12 00:00:22,810 --> 00:00:25,080 are you have more women running for office. 13 00:00:25,080 --> 00:00:26,810 More Black women running for office. 14 00:00:26,810 --> 00:00:29,210 - It's not just lawyers and business people 15 00:00:29,210 --> 00:00:30,043 who are running now. 16 00:00:30,043 --> 00:00:32,540 It's people who can tell their life story 17 00:00:32,540 --> 00:00:34,140 and it sounds like people 18 00:00:34,140 --> 00:00:35,520 who they are running to represent. 19 00:00:35,520 --> 00:00:38,250 - A lot of our candidates are people who 20 00:00:38,250 --> 00:00:40,000 are from the working class, 21 00:00:40,000 --> 00:00:42,820 are people who have decided for the first time 22 00:00:42,820 --> 00:00:44,690 to run for political office because they 23 00:00:44,690 --> 00:00:46,320 don't see themselves represented. 24 00:00:46,320 --> 00:00:49,480 - [Man] What are some of the main driving factors 25 00:00:49,480 --> 00:00:51,880 behind why people are running for office? 26 00:00:51,880 --> 00:00:53,850 - Frustration in many cases. 27 00:00:53,850 --> 00:00:56,710 - They're seeing what's happening to their communities 28 00:00:56,710 --> 00:00:58,890 and they're saying this shall not stand. 29 00:00:58,890 --> 00:01:02,350 And people are stepping up to protect their own people. 30 00:01:02,350 --> 00:01:04,300 - [Man] When it comes specifically to messaging 31 00:01:04,300 --> 00:01:05,840 what tactics do you find work 32 00:01:05,840 --> 00:01:07,330 in terms of getting the message to stick 33 00:01:07,330 --> 00:01:09,580 when there's so much information out there right now? 34 00:01:09,580 --> 00:01:11,840 - The number one best tactic 35 00:01:11,840 --> 00:01:14,252 is what is the medium you're using? 36 00:01:14,252 --> 00:01:15,220 And so when we communicate with young people 37 00:01:15,220 --> 00:01:17,139 we use text messaging. 38 00:01:17,139 --> 00:01:19,220 You get a text, you open every single one 39 00:01:19,220 --> 00:01:21,580 and so we find SMS to be a way to communicate. 40 00:01:21,580 --> 00:01:22,743 Especially with Gen Z. 41 00:01:23,600 --> 00:01:25,440 - Young people have the power, they have the agency. 42 00:01:25,440 --> 00:01:27,840 Their vote counts just as much as anyone else. 43 00:01:27,840 --> 00:01:31,870 And they can reach hundreds, if not thousands of people. 44 00:01:31,870 --> 00:01:34,680 And their voice is way more powerful to their friends 45 00:01:34,680 --> 00:01:36,450 than any brand, any organization. 46 00:01:36,450 --> 00:01:37,630 And so when they see people 47 00:01:37,630 --> 00:01:40,411 and those messengers like them making a message, 48 00:01:40,411 --> 00:01:42,280 and talking about the election, 49 00:01:42,280 --> 00:01:44,470 and talking about activism they start to get excited. 50 00:01:44,470 --> 00:01:45,940 - [Man] Voter turnout amongst young people 51 00:01:45,940 --> 00:01:47,690 is notoriously super low. 52 00:01:47,690 --> 00:01:49,193 And especially in midterms. 53 00:01:50,286 --> 00:01:52,140 So how do you actually get them there? 54 00:01:52,140 --> 00:01:54,450 - Millennials and Gen Zs if they voted 55 00:01:54,450 --> 00:01:57,150 would be the largest voting block in this country. 56 00:01:57,150 --> 00:01:59,170 And I think being able to have a conversation 57 00:01:59,170 --> 00:02:03,320 with our young Americans, our young Americans of color 58 00:02:03,320 --> 00:02:04,760 that their vote actually matters. 59 00:02:04,760 --> 00:02:07,120 And it can absolutely reshape the face 60 00:02:07,120 --> 00:02:09,150 of what leaderships look in this country. 61 00:02:09,150 --> 00:02:10,730 Is inspiring in this election cycle. 62 00:02:10,730 --> 00:02:13,020 - There's a reason why people do things. 63 00:02:13,020 --> 00:02:14,640 And that's because everyone's doing them. 64 00:02:14,640 --> 00:02:16,870 And so if we create a culture where 65 00:02:16,870 --> 00:02:18,870 of course you're voting on election day 66 00:02:18,870 --> 00:02:20,740 that will go a long way into changing 67 00:02:20,740 --> 00:02:22,580 the culture around who votes and who doesn't. 68 00:02:22,580 --> 00:02:23,700 - In order to get people out to vote 69 00:02:23,700 --> 00:02:24,950 you have to make it about community, 70 00:02:24,950 --> 00:02:27,364 you need to make it about identity. 71 00:02:27,364 --> 00:02:28,270 They found over the last few years though testing, 72 00:02:28,270 --> 00:02:30,489 doing randomized controlled trials. 73 00:02:30,489 --> 00:02:31,870 When you house a voting event, 74 00:02:31,870 --> 00:02:34,044 you can increase participation. 75 00:02:34,044 --> 00:02:35,449 When you host it at the polls, 76 00:02:35,449 --> 00:02:36,282 when you host it on election day. 77 00:02:36,282 --> 00:02:38,640 - I think that election day should be a national holiday. 78 00:02:38,640 --> 00:02:42,400 We need to remove barriers to voting. 79 00:02:42,400 --> 00:02:44,080 And so when we talk about young people 80 00:02:44,080 --> 00:02:46,760 not turning out to vote, sure we need to inspire them, 81 00:02:46,760 --> 00:02:49,520 sure we need to show them why it's important, 82 00:02:49,520 --> 00:02:52,150 and demonstrate the impacts on their own lives. 83 00:02:52,150 --> 00:02:54,170 But I think first and foremost, 84 00:02:54,170 --> 00:02:56,980 we need to make it easier by removing barriers 85 00:02:56,980 --> 00:02:58,990 to access the ballot. 86 00:02:58,990 --> 00:02:59,900 - [Man] What do you think separates 87 00:02:59,900 --> 00:03:01,793 a winning candidate from a losing one? 88 00:03:03,900 --> 00:03:05,260 - Oh boy. 89 00:03:05,260 --> 00:03:08,800 I think now what is separating people 90 00:03:08,800 --> 00:03:11,630 is the passion and the motivations for why they're running. 91 00:03:11,630 --> 00:03:15,470 - 2018 has completely changed the playbook. 92 00:03:15,470 --> 00:03:17,730 We have an opportunities to send a record number 93 00:03:17,730 --> 00:03:20,880 of people of color and women of color to Congress. 94 00:03:20,880 --> 00:03:23,410 We are going to forever change 95 00:03:23,410 --> 00:03:25,810 what viable candidates look like, 96 00:03:25,810 --> 00:03:28,920 what viable candidates campaigns look like. 97 00:03:28,920 --> 00:03:30,060 - I think putting in the work 98 00:03:30,060 --> 00:03:32,870 and having a laser focus on your goal 99 00:03:32,870 --> 00:03:35,560 and your goal to serve your community. 100 00:03:35,560 --> 00:03:38,060 I think that makes the difference for a candidate.