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(upbeat music)

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- We're here looking at
the F-150 lightening.

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I'm with Kennedy.

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- I'm the manager of
the a F series trucks.

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And I was the lucky person that got,

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got to be able to manage the
exterior design on the all new

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F-150.

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- So if you don't like it.

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- It's my fault.

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- With the F150 best-selling
vehicle of all time.

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What is the effect you want
the truck to have on someone

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like when they see it? Like,
what is the, what's the,

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what's the sort of the purpose
of the design language?

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- So what we wanted to do
is make sure that when,

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when it comes down the road
or, or, or you're behind it,

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that it's definitely an
F-150, you don't mistake it.

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And that's where this
bold signature comes in.

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There's a lot of technologically
advanced areas of this

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vehicle. And the biggest, the biggest one,

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I think is one of the biggest
one is the Frunk itself.

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- Or front trunk, right?

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- The Front Trunk

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- This is a stock F150.

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It has the full engine
and everything inside,

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but obviously electric,

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you can get rid of all of this stuff.

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So this is what we're starting
with. You clear this out,

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walk me, show me the frunk.

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- Because we've got
that pro power on board.

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We really want it to be able
to use this as a workspace and

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have it break while lit. Yep.

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So the pro power on board,

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we've got 2.4 kilowatts of
power available through this

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unit.

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And so what that allow you to
do is you could be working on

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your laptop and powering
your work site tools,

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or you could be setting
up a TV, a Crock-pot.

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- Crock-Pot right in
the right, in the, like,

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it's like putting the steak on
the engine was the old thing.

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Like now it's like put a
crock pot in your frunk.

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Actually, you could have
a whole buffet in here.

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It's kind of like hilarious to imagine,

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but also I'm sure people will do it.

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And then this is, I mean,

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this is just a glowing panel
on the front. What, you know,

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I've noticed with electric vehicles,

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this sort of almost Tron like
lines have come to sort of

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define them. I'm not sure why, like,

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I'm not sure why we're so
taken by that, but I still am.

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- Really what we wanted to
give the, the modern feel and,

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and the fact that we had the opportunity,

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because this thing's an electric
powerhouse running down the

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road. So we, we,

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we could do this and then on
the rear as well, you know,

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put that bold signature
around the front and the rear.

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- And then, the grill.

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It's kind of, this is a
bit of a facade, right?

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Because there's not, you don't need an air

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intake in the front.

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- That's correct. On our grills.

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We start off with these big,

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chunky bars that you'd see on a,

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a more traditional ice vehicle.

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And that's our sketches initially
always start off with big

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bold bars. And in order to
give a more modern feel,

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we thought let's rethink this.

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This is actually not bars
anymore. It's not a, a grill.

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It's it's now it's, it's a trunk lid.

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So w w when we started
designing the grills,

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we decided to focus in on
the actual signature itself.

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So this is the part that
you see going down the road.

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And this is, this is a
second read, but the details,

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if you look up close, when
the light hits this, it's,

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they've, we've got a lot of demand past.

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- It's almost like a
diamond pattern in there.

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- Correct

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- Can you define what Ford
tough looks like to me?

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Like what, like what touches
make something Ford tough,

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because even when you started
F-150 I didn't realize this

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till the other day, it
says Ford tough on there.

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Like, it is, it is the statement.

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- BFT and that's every
time we start a project,

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we are, we always go back
to Ford built Ford tough.

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So built Ford tough is it's. First of all,

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it's made for work it's made
for work, but now the, the,

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the trucks have become so
advanced that people are finding

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out that not only do I
still use it for work,

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but I it's so nice now that
I can use it as my main car.

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So I use it for going
on vacation. You know,

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we go out to dinner and it's like,

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these things are as luxury
luxurious as premium automobile.

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(music fads)