WEBVTT 00:00:00.300 --> 00:00:01.600 Good morning. And welcome. 00:00:01.600 --> 00:00:04.700 We are so pleased that you can join us today. 00:00:04.700 --> 00:00:08.100 We've got some really exciting part announcements to share 00:00:08.100 --> 00:00:12.500 with you. Let's get started with Apple watch watchos 7 and several 00:00:12.500 --> 00:00:15.100 important Health features that take advantage of the powerful 00:00:15.100 --> 00:00:19.600 technology in Apple watch and watch it with your motion and heart 00:00:19.600 --> 00:00:23.500 rate to measure a lower range of VO2 max values and coming 00:00:23.500 --> 00:00:24.100 later this year. 00:00:24.100 --> 00:00:28.700 You can receive a notification if your VO2 max drops to those 00:00:28.700 --> 00:00:33.100 lower levels. There's a new blue aluminum case is updated 00:00:33.100 --> 00:00:37.000 classic gold stainless steel finish a new gray black stainless 00:00:37.000 --> 00:00:38.300 steel called graphite. 00:00:38.300 --> 00:00:42.400 And for the first time a stunning new Apple watch product 00:00:42.400 --> 00:00:46.400 red the new health center in Series 6 shines red and infrared 00:00:46.400 --> 00:00:49.400 light on to your wrist and measures the amount of light reflected 00:00:49.400 --> 00:00:53.200 back Advanced algorithms used to stay to calculate the color of 00:00:53.200 --> 00:00:56.000 your blood which indicates the amount of oxygen present 00:00:56.000 --> 00:00:59.000 the new blood oxygen app lets you take a measurement 00:00:59.000 --> 00:01:01.300 and just be 18 seconds 00:01:05.500 --> 00:01:09.200 a Series 6 also captures periodic background readings and stores 00:01:09.200 --> 00:01:10.100 them in your help fat. 00:01:10.100 --> 00:01:12.000 So if you wear your Apple watch to bed, 00:01:12.000 --> 00:01:17.500 it can record background measurements while you sleep under 00:01:17.500 --> 00:01:20.900 the blood oxygen and heart rate to be early signals of the onset 00:01:20.900 --> 00:01:22.600 of these respiratory conditions. 00:01:22.600 --> 00:01:25.300 It's all made possible by Apple silicon. 00:01:25.300 --> 00:01:29.400 The S6 is up to 20% faster than the previous generation 00:01:29.400 --> 00:01:33.000 and watch iOS 7, we also gave developers new tools to build 00:01:33.000 --> 00:01:35.100 even more specialized watch faces. 00:01:35.100 --> 00:01:37.900 So if you're into surfing there's a watch face for that, 00:01:37.900 --> 00:01:41.500 but that's like dawn patrol to check surf conditions or if you're 00:01:41.500 --> 00:01:43.700 into photography. There's a watch face for that. 00:01:43.700 --> 00:01:46.700 Laughs like Lou me to help you track the sun's position. 00:01:46.700 --> 00:01:51.000 Where's your healthcare provider is a watch face for that with 00:01:51.000 --> 00:01:53.400 apps like notable to see your upcoming appointments. 00:01:53.400 --> 00:01:56.200 The solo Luke is remarkably simple. 00:01:56.200 --> 00:01:58.500 No class. No Buckle. 00:01:58.500 --> 00:02:04.100 No overlapping Parts just one continuous piece made from Custom 00:02:04.100 --> 00:02:05.000 liquid silicone. 00:02:05.400 --> 00:02:08.600 Solar lupus stretchable so you can easily slip it on and off 00:02:08.600 --> 00:02:12.700 your wrist. It looks great and it's adorable and it's windproof 00:02:12.700 --> 00:02:14.600 so it can go anywhere. 00:02:14.600 --> 00:02:16.800 It's available in a range of sizes. 00:02:16.800 --> 00:02:21.500 So you can find your most comfortable fit and it comes in Seven 00:02:21.500 --> 00:02:25.200 Fantastic colors. This new band style is so comfortable. 00:02:25.200 --> 00:02:29.100 We did another version called the braided solo loop. 00:02:29.100 --> 00:02:33.200 It's made from 100% recycled yarn as meticulously braided 00:02:33.200 --> 00:02:36.000 with ultra thin silicone threads and it will be available 00:02:36.000 --> 00:02:41.900 in 5 colors with family set-up. 00:02:41.900 --> 00:02:44.900 You can use your iPhone repair watches for your children 00:02:44.900 --> 00:02:47.400 or older members in your household who don't have their own phone 00:02:47.400 --> 00:02:51.100 and they will have their own phone number and account you can 00:02:51.100 --> 00:02:54.500 specify which contacts are kids can communicate with when you 00:02:54.500 --> 00:02:55.500 think messages and more. 00:02:56.600 --> 00:02:59.800 And you can set up an automatic location notification. 00:02:59.800 --> 00:03:03.900 The weather is Grandma's house school or basketball practice. 00:03:03.900 --> 00:03:07.100 You'll get the reassurance your child is exactly where you expect 00:03:07.100 --> 00:03:12.300 them to be active kids can now track movement and all the other 00:03:12.300 --> 00:03:15.100 great features of activity and work out in a way that works 00:03:15.100 --> 00:03:18.100 best for them better learning at home or in the classroom. 00:03:18.100 --> 00:03:22.500 The new school time mode help kids stay focused with do not disturb 00:03:22.500 --> 00:03:27.100 restricted interaction and this distinctive look which teachers 00:03:27.100 --> 00:03:30.800 or parents can recognize at a glance family therapy requires 00:03:30.800 --> 00:03:34.600 a cellular model of Apple Watch series 4 in later and will be 00:03:34.600 --> 00:03:36.800 available at launch with these carrier partners. 00:03:37.800 --> 00:03:40.900 In these regions around the world with more coming later this 00:03:40.900 --> 00:03:47.800 year to even more people is to create a new model that combines 00:03:47.800 --> 00:03:51.600 elements of Series 6 design with the most essential features of 00:03:51.600 --> 00:03:54.900 Apple watch all and a more affordable price. 00:03:54.900 --> 00:04:02.500 We call it Apple watch SC Apple watch SC as the features 00:04:02.500 --> 00:04:06.600 customers love we think Apple watch SC will be the perfect 00:04:06.600 --> 00:04:11.300 watch from many new customers Apple watch SC starts and just 00:04:11.300 --> 00:04:16.100 279 Apple Watch series 6 with a breakthrough new blood oxygen 00:04:16.100 --> 00:04:21.300 sensor starts adjust 399 and Series 3 continues at its great 00:04:21.300 --> 00:04:23.200 entry price of just 199. 00:04:23.200 --> 00:04:27.800 You can order both today and availability starts this Friday 00:04:27.800 --> 00:04:33.700 20-30. Apple will be 100% carbon neutral beginning last year 00:04:33.700 --> 00:04:37.400 are aluminum watch cases are made with 100% recycled. 00:04:38.100 --> 00:04:43.900 And for Series 6 we're now using 100% recycled Rare Earth elements 00:04:43.900 --> 00:04:46.700 and tungsten in the taptic engine this year. 00:04:46.700 --> 00:04:50.200 We are removing the USB power adapter from Apple watch. 00:04:50.200 --> 00:04:54.700 Listen, Apple Fitness plus a new service for Apple watch design 00:04:54.700 --> 00:04:58.000 to inspire you to get fit and stay fit with Fitness. 00:04:58.000 --> 00:05:01.800 Plus you simply choose the workout you want to do from the catalog 00:05:01.800 --> 00:05:05.100 of videos on your iPhone iPad or Apple TV, 00:05:05.100 --> 00:05:10.300 and when you start the video it automatically starts the correct 00:05:10.300 --> 00:05:13.500 workout in your Apple watch workout app and it sends those 00:05:13.500 --> 00:05:16.300 metrics in real time right to the screen. 00:05:16.300 --> 00:05:17.400 You're viewing the workout. 00:05:17.400 --> 00:05:20.900 So you have all of your data on your wrist and on the screen 00:05:20.900 --> 00:05:23.700 in front of you and your metrics come to life to keep you motivated 00:05:23.700 --> 00:05:27.700 is launching with the most popular workout types. 00:05:27.700 --> 00:05:29.600 So there is something for everyone. 00:05:30.200 --> 00:05:32.500 yoga cycling 00:05:33.700 --> 00:05:38.500 dance treadmill walk and treadmill run strength. 00:05:39.300 --> 00:05:40.000 core 00:05:41.000 --> 00:05:42.800 Pitt rowing 00:05:44.000 --> 00:05:45.800 and even mindful cooldowns 00:05:46.600 --> 00:05:50.000 you can do the workouts with any brand of equipment and many 00:05:50.000 --> 00:05:53.800 of the workouts require just a set of dumbbells or no equipment 00:05:53.800 --> 00:05:57.200 at all. And if you're also an apple music subscriber, 00:05:57.200 --> 00:06:00.800 it's easy to say the playlist from Fitness class and then listen 00:06:00.800 --> 00:06:02.300 to them later and apple music. 00:06:02.300 --> 00:06:03.700 What are your working out or not? 00:06:03.700 --> 00:06:07.200 And if you're brand-new to Fitness or it's been a while since 00:06:07.200 --> 00:06:10.900 you worked out there's an absolute beginner program built right 00:06:10.900 --> 00:06:17.100 in the price is 999 per month or just 7999 for a whole year 00:06:17.100 --> 00:06:21.400 and your family will also be able to enjoy Fitness Plus for no 00:06:21.400 --> 00:06:25.700 additional charge Fitness Plus will be available in these countries 00:06:25.700 --> 00:06:26.500 at launch. 00:06:27.200 --> 00:06:29.800 Service will be available before the end of the year. 00:06:29.800 --> 00:06:33.100 And for those purchasing a new Apple. 00:06:33.100 --> 00:06:38.200 Watch you get Fitness Plus free for 3 months to help make 2021 00:06:38.200 --> 00:06:42.400 your fittest and healthiest year ever apple one gives you and 00:06:42.400 --> 00:06:47.400 your family all the services you love in one simple plan starting 00:06:47.400 --> 00:06:50.600 with the individual plan which offers the best of entertainment 00:06:50.600 --> 00:06:53.200 including Apple music Apple TV. 00:06:53.200 --> 00:06:58.800 Plus Apple arcade + 50 gigabytes of iCloud the family plan lets 00:06:58.800 --> 00:07:01.600 you share all these services with up to five members of your 00:07:01.600 --> 00:07:06.000 family + 200 gigabytes of iCloud and in countries where available 00:07:06.000 --> 00:07:10.800 there's Premiere which adds Apple news + Apple Fitness Plus 00:07:10.800 --> 00:07:15.000 and a massive two terabytes of iCloud is everything for the entire 00:07:15.000 --> 00:07:17.300 family for one incredible price. 00:07:17.300 --> 00:07:21.500 Apple one will be available this fall and it includes 30 days 00:07:21.500 --> 00:07:24.300 free so you can try any of the services you don't already 00:07:24.300 --> 00:07:26.400 have was turn our attention to 00:07:27.200 --> 00:07:31.600 Today, we're updating the rest of our full-size iPad lineup 00:07:31.600 --> 00:07:37.400 starting with our most popular iPad to new iPad 8th generation. 00:07:37.400 --> 00:07:43.000 It's more capable than ever and it starts with the a12 bionic. 00:07:43.000 --> 00:07:45.900 This chip is a Powerhouse. 00:07:45.900 --> 00:07:52.100 It has a 40% faster CPU and delivers a massive to X jump in 00:07:52.100 --> 00:07:56.000 graphics. This extra performance is great for everything 00:07:56.000 --> 00:07:59.000 from working with high-resolution content to immersive 00:07:59.000 --> 00:08:02.300 gaming experiences the neural engine for machine learning 00:08:02.300 --> 00:08:06.100 which comes to our most popular iPad for the very first time. 00:08:06.900 --> 00:08:11.000 It's capable of processing up to 5 trillion operations 00:08:11.000 --> 00:08:16.000 per second and it how are some magical experiences on iPad like 00:08:16.000 --> 00:08:19.100 allowing you to instantly transform the color of your photos 00:08:19.100 --> 00:08:23.000 or even analyze your tennis game and provide real-time 00:08:23.000 --> 00:08:27.500 stats, like ball speed and body positioning and taking the apple 00:08:27.500 --> 00:08:31.600 pencil experience to a whole new level is iPad OS for handwritten 00:08:31.600 --> 00:08:36.700 text is just as powerful as type text iPad OS even understands 00:08:36.700 --> 00:08:40.700 what you write letting you take quick actions with just a tap 00:08:40.700 --> 00:08:44.400 as you sketch shape recognition helps you draw a perfect 00:08:44.400 --> 00:08:46.300 circle stars and more. 00:08:47.200 --> 00:08:50.600 Smart selection understands the difference between hand writing 00:08:50.600 --> 00:08:55.500 and drawing making it easy to select only what you want and paste 00:08:55.500 --> 00:08:58.600 your handwritten notes as type text into another app. 00:08:58.600 --> 00:09:04.000 We have scribble which lets you hand write into any text field 00:09:04.000 --> 00:09:05.600 even straight into numbers. 00:09:06.700 --> 00:09:09.700 Work out of final thought to that document you've been working 00:09:09.700 --> 00:09:09.900 on. 00:09:12.400 --> 00:09:16.700 And it all runs beautifully on the new iPad 8th generation 00:09:16.700 --> 00:09:21.400 with its 10.2 inch retina display huge performance Boost from 00:09:21.400 --> 00:09:25.400 the a12 bionic keyboard and pencil support great cameras 00:09:25.400 --> 00:09:31.700 and so much more and it starts at just 3:29 and it's just 299 00:09:31.700 --> 00:09:35.000 for Education customers customers can order iPad 8th generation 00:09:35.000 --> 00:09:38.400 today and it will be available starting this Friday. 00:09:38.400 --> 00:09:43.700 So that brings us to iPad Air iPad Air was designed to deliver 00:09:43.700 --> 00:09:47.900 Pro features and a very affordable price and the new iPad Air 00:09:47.900 --> 00:09:52.100 Design comes in 5 gorgeous colors, including a new rose gold 00:09:52.100 --> 00:09:56.800 green and sky-blue finish the new iPad Air features a larger 00:09:56.800 --> 00:10:02.500 10.9 inch liquid Retina Display with a resolution of 2360 by 1640. 00:10:02.500 --> 00:10:07.400 That's over three point eight million pixels for extra crisp 00:10:07.400 --> 00:10:08.300 text in photos. 00:10:09.000 --> 00:10:13.200 And it has advanced display Technologies, like full lamination 00:10:13.200 --> 00:10:18.000 white color true tone and an anti-reflective coating that combined 00:10:18.000 --> 00:10:20.600 deliver an amazing visual experience. 00:10:20.600 --> 00:10:24.300 So we designed the next generation touch ID and integrated 00:10:24.300 --> 00:10:25.700 it right into the top button. 00:10:25.700 --> 00:10:29.800 This is the smallest authentication sensor we have ever design 00:10:29.800 --> 00:10:34.300 and it delivers the same performance ease-of-use and security, 00:10:34.300 --> 00:10:40.000 you know and trust from Touch ID a 14 Bionic 00:10:41.000 --> 00:10:45.200 And now with a 14 will be the first in the industry to use 00:10:45.200 --> 00:10:48.800 the Breakthrough 5 nanometer process technology. 00:10:48.800 --> 00:10:54.400 It delivers a big performance updates for the next iPad are much 00:10:54.400 --> 00:10:57.700 more powerful from machine learning and also features the latest 00:10:57.700 --> 00:11:02.400 ISP for higher-quality videos and photos and even faster secure 00:11:02.400 --> 00:11:06.900 Enclave for Touch ID bring into iPad Air is USBC. 00:11:06.900 --> 00:11:10.300 It provides a fast connection to a host of external devices. 00:11:10.300 --> 00:11:14.300 The new are also includes a great camera front and back and to 00:11:14.300 --> 00:11:15.800 elevate the audio experience. 00:11:15.800 --> 00:11:20.200 We redesigned the speaker system providing stereo audio and landscape 00:11:20.200 --> 00:11:24.900 mode featuring a 10.9 inch liquid Retina Display next generation 00:11:24.900 --> 00:11:31.800 touch ID a huge boostin performance with a 14 bionic USBC Advanced 00:11:31.800 --> 00:11:39.700 cameras. Wi-Fi 6 + LTE that 60% faster it'll start as 599. 00:11:40.400 --> 00:11:42.500 It will be available beginning next month. 00:11:42.500 --> 00:11:47.800 We will also be releasing major OS updates tomorrow beginning 00:11:47.800 --> 00:11:52.000 with iOS 14 with redesign widgets right on the home screen 00:11:52.000 --> 00:11:56.500 on your way to organize your apps with the app library and a new 00:11:56.500 --> 00:11:59.700 and even faster way to experience apps the moment. 00:11:59.700 --> 00:12:05.500 You need them iPad OS 14 watch iOS 7 and TV iOS 14, 00:12:05.500 --> 00:12:10.100 all of these new releases will be available tomorrow and all 00:12:10.100 --> 00:12:10.800 of the products. 00:12:10.800 --> 00:12:14.100 We announced today will ship with these OS updates.