WEBVTT 00:00:00.900 --> 00:00:04.600 The scrap yard in Turkey is what cruise line is go to die. 00:00:05.700 --> 00:00:09.000 These ships are being sold off and it being slowly torn apart 00:00:09.000 --> 00:00:12.800 at the end of the year, which almost sank the global Cruise 00:00:12.800 --> 00:00:13.300 industry. 00:00:14.800 --> 00:00:19.800 20/20 was supposed to be a record-breaking year covid-19 00:00:19.800 --> 00:00:23.700 group The Globe cruise ships were hit by Major outbreaks 00:00:23.700 --> 00:00:27.900 thousands of passengers and crew was stranded complain to that 00:00:27.900 --> 00:00:32.100 cabins and treated like fire hazards when they finally disembarked. 00:00:33.100 --> 00:00:36.900 Is chips late idle between March and September last year economic 00:00:36.900 --> 00:00:41.100 activity linked to cruising dropped by 77 billion dollars 00:00:41.100 --> 00:00:43.700 and they were 500,000 jobs were lost. 00:00:44.900 --> 00:00:48.300 Fern industry that Prides itself on its gleaming Public Image 00:00:48.300 --> 00:00:51.200 this was a disaster of Titanic proportions, 00:00:51.200 --> 00:00:56.800 but is this just a temporary crisis or will depend Emich change 00:00:56.800 --> 00:00:58.000 the industry forever? 00:01:03.300 --> 00:01:08.600 Today's Cruise industry Rose from the days of the grand ocean 00:01:08.600 --> 00:01:13.500 liners think the Titanic in the early 20th century companies 00:01:13.500 --> 00:01:17.300 like you nod and White Star Line set a standard of luxury 00:01:17.300 --> 00:01:19.500 and me the Rich and Famous could afford. 00:01:20.900 --> 00:01:24.200 The number of destinations was limited with many vessels 00:01:24.200 --> 00:01:28.100 plying the route between the United States and Europe a first 00:01:28.100 --> 00:01:32.300 class transatlantic ticket on board the HMS Lusitania in 1915 00:01:32.300 --> 00:01:38.000 could cost up to $380 the equivalent of almost $10,000 today. 00:01:41.200 --> 00:01:45.000 The arrival of large passenger jet aircraft in the 1960s. 00:01:45.000 --> 00:01:50.400 So democracy travel for way & Atlantic Crossings almost disappeared 00:01:50.400 --> 00:01:53.200 the industry have to adapt or die. 00:01:55.100 --> 00:01:57.600 Cruise Line has re-emerged as floating entertainment 00:01:57.600 --> 00:02:02.000 policies where the destination with less important than the onboard 00:02:02.000 --> 00:02:02.700 experience. 00:02:05.300 --> 00:02:09.200 Everything for passenger Comfort the 1960s and 70s Show the likes 00:02:09.200 --> 00:02:13.400 of Norwegian Royal Caribbean and Carnival into the market 00:02:13.400 --> 00:02:18.400 prices dropped passenger numbers grew in 1970 an estimated 00:02:18.400 --> 00:02:21.000 500000 people took a cruise. 00:02:22.500 --> 00:02:27.200 High Society, turned into something more accessible and fun 00:02:32.700 --> 00:02:36.100 That reputation too cold in popular culture with the help of comedy 00:02:36.100 --> 00:02:39.700 series like The Love Boat set on board the Pacific princess. 00:02:43.200 --> 00:02:47.100 By the 1980s both the industry and the ships began to expand 00:02:47.100 --> 00:02:52.000 rapidly around 40 new ships were built in the 80s some able 00:02:52.000 --> 00:02:57.000 to hold as many as 3,000 passengers troll out on the anchors 00:02:57.000 --> 00:03:01.300 of burnished teak decks and let your imagination roam free. 00:03:02.500 --> 00:03:06.200 And then I T Soul The Big Three Cruise Lines compete to be the 00:03:06.200 --> 00:03:07.200 biggest and the best. 00:03:08.400 --> 00:03:12.100 Even media John's like Disney join the race with domestic 00:03:12.100 --> 00:03:15.500 cruises that featured beloved characters and live shows. 00:03:16.400 --> 00:03:20.500 Today's cruise liners can boast a wide array of peaches from 00:03:20.500 --> 00:03:25.700 waterparks Ziplines to planetariums Royal Caribbean Symphony 00:03:25.700 --> 00:03:29.400 Of The Seas, the world's largest cruise ship can hold almost 00:03:29.400 --> 00:03:34.800 9,000 passengers and crew is 100 meters longer than the Titanic 00:03:34.800 --> 00:03:40.000 and twice as wide and the larger the ship the bigger the profit 00:03:40.000 --> 00:03:43.800 a floating city like this can generate 10 million dollars 00:03:43.800 --> 00:03:46.100 in Revenue in just one 7-day trip. 00:03:47.900 --> 00:03:51.200 It seems like nothing could stop this growth with passenger 00:03:51.200 --> 00:03:53.300 numbers almost doubling every decade. 00:03:55.100 --> 00:03:58.700 Buy 2018 cruises with a fastest growing sector of the travel 00:03:58.700 --> 00:04:01.900 industry with a value of around a hundred and fifty billion 00:04:01.900 --> 00:04:02.500 dollars. 00:04:05.100 --> 00:04:08.300 The three major companies which dominate the market make nearly 00:04:08.300 --> 00:04:13.400 six billion dollars in Combined profits during 2019 critics 00:04:13.400 --> 00:04:18.400 say that are not keeping salaries and tax bills Low by setting 00:04:18.400 --> 00:04:20.700 up their headquarters in cycle tax Havens. 00:04:20.700 --> 00:04:24.500 So kind of a corporation before the pandemic was earning 00:04:24.500 --> 00:04:27.700 over three billion dollars and net profit, 00:04:27.700 --> 00:04:31.900 but they pay virtually no income tax Carnival is a Panamanian 00:04:31.900 --> 00:04:36.000 Corporation Royal Caribbean is a Liberian Corporation 00:04:36.000 --> 00:04:39.100 and Norwegian Cruise Lines is a Bermudian Corporation 00:04:39.100 --> 00:04:43.800 Cruise industry's seemed on track for a record-breaking 00:04:43.800 --> 00:04:47.200 year expecting to welcome more than 32 million passengers 00:04:47.200 --> 00:04:52.800 on board. The pandemic would change all that on the 1st of February 00:04:52.800 --> 00:04:56.400 2020 a passenger who recently this involved from The Diamond 00:04:56.400 --> 00:05:00.100 Princess ship in Hong Kong tested positive for covid-19. 00:05:01.600 --> 00:05:06.900 3700 passengers and crew were quarantined on board in Japan 00:05:06.900 --> 00:05:09.300 Mark and Jerry Jorgensen. 00:05:09.300 --> 00:05:14.100 We're on the cruise and documented their experience Cruiser 00:05:14.100 --> 00:05:18.100 back here. They're setting up the Champs again. 00:05:19.300 --> 00:05:23.300 Play both Court coronavirus and David the next month more than 00:05:23.300 --> 00:05:28.000 700 people on board were infected the ship could become the scene 00:05:28.000 --> 00:05:30.900 of the largest coronavirus outbreak outside, China. 00:05:32.000 --> 00:05:33.800 14 people died 00:05:34.900 --> 00:05:38.800 Cruise operators weren't prepared for the pandemic and the response 00:05:38.800 --> 00:05:43.100 was confused the Diamond Princess outbreak with become one of 00:05:43.100 --> 00:05:43.600 many. 00:05:45.100 --> 00:05:48.400 Jennifer cutrona was on board Carnival's Costa luminosa 00:05:48.400 --> 00:05:55.600 for transatlantic Cruise when covid-19 bread and check but it's 00:05:55.600 --> 00:05:59.600 be as Gru passengers were confined to that cabins with the ship 00:05:59.600 --> 00:06:00.700 stranded at sea. 00:06:01.800 --> 00:06:03.000 that when I eat off of 00:06:04.500 --> 00:06:05.500 Having a hard time. 00:06:07.300 --> 00:06:11.400 I lay my doubts and my fears to try and Trust the people that 00:06:11.400 --> 00:06:15.700 are in charge at least he was on a cruise off the coast of 00:06:15.700 --> 00:06:19.400 Australia when the outbreak hit she's part of a cross-section 00:06:19.400 --> 00:06:23.000 suing the Ruby Princess for failing to take appropriate 00:06:23.000 --> 00:06:27.800 measures to keep passengers safe and Australian inquiry recorded 00:06:27.800 --> 00:06:32.000 28 deaths and they were nine hundred cases of covid-19 on board 00:06:32.000 --> 00:06:33.600 at no point. 00:06:33.600 --> 00:06:39.600 Did I tell us on the ship to social distance there was people 00:06:39.600 --> 00:06:46.900 crowding cheek to jowl over the ship on the 14th of March 2020 00:06:46.900 --> 00:06:50.800 the US Centers for Disease Control and prevention issued a no-sale 00:06:50.800 --> 00:06:53.800 order grounding All American cruise ships. 00:06:54.600 --> 00:06:57.000 The ban was lifted towards the end of the year, 00:06:57.000 --> 00:07:01.100 but with a global pandemic still out of control few ships returned 00:07:01.100 --> 00:07:06.400 to service in April 2020 an estimated 100,000 crew members 00:07:06.400 --> 00:07:11.000 were stuck on cruise ships prevented from talking around 20 ships 00:07:11.000 --> 00:07:14.800 are currently out of being sold or scrapped because of the downtown. 00:07:15.800 --> 00:07:19.800 In the US every day of inactivity across the industry goes to 00:07:19.800 --> 00:07:23.700 approximately 110 million dollars in Lost economic activity 00:07:23.700 --> 00:07:25.600 and around 800 jobs. 00:07:27.100 --> 00:07:30.200 Carnival the world's largest cruise company lost another 00:07:30.200 --> 00:07:34.600 2.2 billion dollars in the fourth quarter 20 20 bringing 00:07:34.600 --> 00:07:37.300 glasses from the pandemic 2 / 10 billion. 00:07:38.300 --> 00:07:42.100 Cruise ships will getting dumped floating Petri dishes providing 00:07:42.100 --> 00:07:46.100 the perfect conditions for a virus to spread a PR disaster 00:07:46.100 --> 00:07:48.600 that threatens to leave a lasting Legacy. 00:07:50.300 --> 00:07:53.900 The cruise industry is no stranger to setbacks including 00:07:53.900 --> 00:07:57.300 outbreaks of illnesses on board and it is usually managed 00:07:57.300 --> 00:07:58.400 to much unscathed. 00:07:58.400 --> 00:08:02.200 So when they were hit with a Norovirus outbreaks, 00:08:02.200 --> 00:08:08.200 I in 2000 2001-2002 and they created a huge media campaign 00:08:08.200 --> 00:08:12.200 to reinforce how safe are cruise ship was and why the meeting 00:08:12.200 --> 00:08:13.200 was over blowing 00:08:15.800 --> 00:08:19.500 Whose Line Is try to spend their way out of this Piada zoster 00:08:19.500 --> 00:08:19.800 to 00:08:21.600 --> 00:08:25.800 According to the New York Times Norwegian spend 7.6 million 00:08:25.800 --> 00:08:30.700 dollars more on digital ads between January and March 2020 during 00:08:30.700 --> 00:08:34.800 the same period the year before toothpaste has also increased 00:08:34.800 --> 00:08:36.300 spending on Advertising. 00:08:36.300 --> 00:08:38.300 So let's do this. 00:08:38.300 --> 00:08:43.200 But this time advertising alone couldn't help them attempts 00:08:43.200 --> 00:08:46.700 to restart cruising in November had to be abandoned is the virus 00:08:46.700 --> 00:08:48.700 most to find its way back on board. 00:08:48.700 --> 00:08:51.900 But every day that the cruise line is stay. 00:08:51.900 --> 00:08:54.100 They lose millions of dollars. 00:08:54.100 --> 00:08:55.800 So will they ever recover? 00:08:57.000 --> 00:09:01.800 The answer seems to be yes most won't resume sailing until 00:09:01.800 --> 00:09:05.800 the summer postponing their initial plans to restart in the spring, 00:09:05.800 --> 00:09:10.000 but boy and share prices towards optimism in the industry. 00:09:13.100 --> 00:09:15.700 People love Glen cruises going to go year after year after 00:09:15.700 --> 00:09:19.700 year. I think those kinds of people as soon as they're allowed 00:09:19.700 --> 00:09:21.000 to get back on cruises. 00:09:21.000 --> 00:09:23.000 They're going to jump at the opportunity to do so. 00:09:24.000 --> 00:09:26.900 With covid-19 chickens in place the cost of a cruise vacation 00:09:26.900 --> 00:09:31.900 May well rise and companies are still debating whether vaccinations 00:09:31.900 --> 00:09:34.700 should be compulsory for all passengers and crew. 00:09:36.500 --> 00:09:39.700 But it'll take more than a pandemic to keep Cruz lovers on dry 00:09:39.700 --> 00:09:43.000 land and this loyalty is the industry's main. 00:09:43.000 --> 00:09:45.600 Hope of keeping afloat after a year. 00:09:45.600 --> 00:09:47.800 That should have consigned it to the scrappy.