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- The attitudes around and surrounding CBD

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have definitely changed.

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There was a big underground
culture talking about cannabis

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and now it's being talked
about in a much broader way

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that's coming from a rooted
demand from consumers.

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(mellow dance music)

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I founded the brand based on the idea that

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in the CBD space, specifically,

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there was a lack of regulation

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and a lack of clarity around,

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"What are the products that
we are buying and consuming?"

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One of the things that we saw

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is because it's unregulated

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and you're dealing with plant,

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it's hard to have standards

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when you're actually growing the hemp

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and then you're extracting the molecule.

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So, a lot of the brands were not able

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to create their own standards internally

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to ensure that whatever
CBD it says on the bottle

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is actually what's inside.

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So, I really wanted to take a moment

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to create some sort of transparency

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and some sort of standards,

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if you will, for the CBD space,

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and really vet products that
are going onto the market.

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So we send them out to
this third-party lab

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where we independently test them,

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so if it says it has 1,000
milligrams on the label,

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that's actually 1,000
milligrams in the bottle.

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But beyond that, we really wanted

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to take this idea of plant-based wellness

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and really elevate it into an experience.

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I've seen a lot of studies

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that one in three millennials

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actually state that they're
debilitated by anxiety.

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I believe, as New Yorkers,

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we're probably one of the
biggest places for stress.

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We're constantly on the go.

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We're constantly running
from place to place.

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Our physical space here in Manhattan

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is really meant to be an escape.

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So, as you walk into the space,

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every detail's kinda been thought of

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to make sure that you have an experience

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that leaves you less stressed.

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We do two different types of meditation.

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So, one is more of a deep relaxation,

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while the other's a 20
minute kind of reset

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in the middle of your work day,

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so those are typically
done around lunchtime.

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Coming in, resetting your mind,

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decompressing for a few minutes,

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and then going back into your day

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and heading back out into the chaos.

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But in addition to that,

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it's a place where you can go

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to learn and discover new products

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and it's really about,

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"How do we make sure
that people learn how to

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deal with these issues?"

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Traditionally, when you think
about plant-based wellness,

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or you think about Eastern medicines,

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or things like cannabis,

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there's a lot of stigma
and we really wanted

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to bring it to a place of luxury

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and really bring it to a place where

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the mass can do that.

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When they're looking for these products,

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they wanna know that they can

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learn more about the ingredients

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and can actually be educated on them

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and then our educators on the sales floor

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can actually help guide them

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to the products that make sense for them.

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As we start to look at these

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kind of marijuana movements
or hemp movements,

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I always relate them a little
bit more back to prohibition.

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This is a plant that's been used

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for thousands and thousands of years

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for many different purposes,

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fabric to ingestibles to
smoking it, et cetera.

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And so, we've seen tobacco live,

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we've seen alcohol come
back post prohibition,

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and what we're really seeing

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is kind of this, I believe,

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unleashing of prohibition
around the cannabis plant

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as a whole.

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It doesn't surprise me that
we've moved towards it,

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I think there's a big
rise in people looking

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for plant-based solutions,

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whether that's eating more vegan

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or replacing chemicals
in your medicine cabinet

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to be more plant-based,

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I think we see this rise in this movement,

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and so at the same time, of course,

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we're gonna go back to a plant

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that's been medicinally
used for many, many years.