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- A Ukrainian ad agency

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and other creative industry
companies in that country

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join the propaganda war.

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I'm Jeff Beer,

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and this is Fast Company's
Brand Hit and Miss of the week.

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This week, our hit goes
to a Kyiv-based ad agency

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called Banda for leading the way

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in showing how creative advertising

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can be used to raise awareness and support

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from within a war zone.

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As Ukrainian cities are being surrounded

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and bombarded by invading Russian troops,

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much has been rightly made

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about Ukraine President
Volodymyr Zelenskyy's skills

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as a social media communicator.

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But on Monday, Banda
posted a video to Instagram

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with the hashtag #standwithUkraine

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that's a compilation of
heartbreaking war zone images

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and a cry for help.

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There are people huddling in
underground subway stations,

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standing in front of tanks,

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rescuing others from
wreckage, air raid sirens,

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and footage labeled from just days ago

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of airstrikes hitting city buildings.

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The narrator is soft spoken, but strong.

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- Now is not about words.

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It's about actions,

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about people who are
ready to take actions.

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Ukraine now is all of us.

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- Now back in 2014,

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this is the agency that
created a recruitment ad

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for the Ukrainian Armed
Forces called Each of Us.

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The agency recently reposted it

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and it's been making big rounds,

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as it hits particularly hard today

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as ordinary citizens are taking up arms

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against the Russian invasion.

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Now, Banda isn't the only
creative communications company

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using its capabilities to
rally support for its country.

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Also this week, fellow
Kyiv-based agency, Tabasco,

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reposted a Ukrainian ground forces ad

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it created in 2016 with the quote,

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"Glory to our army, our heroes."

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And an anonymous group of advertising

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and marketing professionals in Ukraine

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have also started a project
called Prevent World War III

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that calls on the creative
communications industry

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to make work that will
encourage local citizens

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to donate, to help the
wounded or refugees,

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persuade the NATO Alliance to
close airspace over Ukraine,

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and counter Russian misinformation.

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And another Kyiv-based
firm is Deposit Photos,

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a content platform that
provides stock photos,

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graphics, and videos to
news media and marketers.

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The collection,

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called the Truth About
Russia's War in Ukraine,

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includes regularly-updated images

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of the aftermath of violence,

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like bombed-out buildings,

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people taking shelter underground,

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empty grocery store shelves,

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and citizens volunteering
to make Molotov cocktails.

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Speaking of Molotov
cocktails, according to AFP,

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Lviv-based Pravda beer brewery

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has flipped from beer
to Molotov cocktails,

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producing the projectile explosives

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with bottles featuring the label

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from one of its most popular beers,

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that according to Google translate

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is called Putin is a Jerk.

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That's it for this week.

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Thanks for watching.