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- So, that was an awesome
conversation with Joanna Coles.

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I think we learned a lot
today about the importance

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of surrounding yourself with
independent working minds,

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people that what she represents,

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where she comes from,

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she's a constant asking questions person,

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her curiosity, her journalistic background

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creates this constant
questioning of where we're at

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and where we're going.

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And my sense is

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that founders need to constantly
be surrounding themselves

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with people like that,

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that innovation companies of of any size

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need to make sure

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that they're constantly
tapping into people

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that are really understanding what's going

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on in the world,

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whether they're people they hire,

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whether they're independent
companies, such as FNDR,

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or whether they're just
people on the board.

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I think the inside outside
thing is really important.

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So you don't just surround yourself

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in a sort of yes bubble.

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I also thought that she made
some really good comments

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about the way that culture is changing

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because of technology.

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Some of the tech bubble
that we're getting into,

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some of the roles and responsibilities

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of companies with regard
to sustainability,

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with regard to tech accessibility.

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And I thought all of those
points were very well put

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and very well taken.

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And Joanna's just a
very unique individual.

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And I think it's important that, you know,

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I think one of the
things that's been great

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is that culture is increasingly understood

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to have a role in the making of companies.

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I might argue that a company
you know and understand

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and therefore have a relationship with,

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which often is called a brand,

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is one that understands
what's going on in culture.

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And if you do not understand
what's going on in culture,

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then you're not Apple or Nike or Netflix,

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because you are insulated from it.

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And so whatever way you get
the independent working mind

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attached to or inside of, or part of

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or connected to your company,

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it's not a negotiable factor.

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It's I think super important

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if you want to stay an innovative company.