1 00:00:00,000 --> 00:00:01,780 - My name is Joanna Coles, 2 00:00:01,780 --> 00:00:04,530 I'm the Executive Producer on The Bold Type, 3 00:00:04,530 --> 00:00:07,079 which is loosely based on my own life. 4 00:00:07,079 --> 00:00:09,662 (upbeat music) 5 00:00:11,580 --> 00:00:13,210 I'm very proud of The Bold Type, 6 00:00:13,210 --> 00:00:16,380 I really think we showed different versions 7 00:00:16,380 --> 00:00:17,810 of women in the workforce. 8 00:00:17,810 --> 00:00:20,160 We have a different version of a female boss 9 00:00:20,160 --> 00:00:22,190 than we're used to and we have three 10 00:00:22,190 --> 00:00:23,610 young women who are actually 11 00:00:23,610 --> 00:00:25,320 the best of friends in the office, 12 00:00:25,320 --> 00:00:27,410 they're not trying to tear each other down. 13 00:00:27,410 --> 00:00:29,860 And so often in television and in the movies 14 00:00:29,860 --> 00:00:31,860 you see women pitched against each other 15 00:00:31,860 --> 00:00:34,260 and this sort of permanent state of conflict, 16 00:00:34,260 --> 00:00:36,600 and that had not been my experience, 17 00:00:36,600 --> 00:00:41,150 and the fun of helping create that show 18 00:00:41,150 --> 00:00:45,020 with a terrifically talented bunch of writers 19 00:00:45,020 --> 00:00:47,020 was really the challenge and the excitement 20 00:00:47,020 --> 00:00:50,180 of showing a new relationship on television. 21 00:00:50,180 --> 00:00:51,700 My advice for young women getting 22 00:00:51,700 --> 00:00:53,610 into the media landscape now 23 00:00:53,610 --> 00:00:57,500 is really be thoughtful about where you get your ideas from. 24 00:00:57,500 --> 00:00:59,880 Don't sit online thinking that 25 00:00:59,880 --> 00:01:01,970 your next great idea is gonna come from there. 26 00:01:01,970 --> 00:01:03,670 I think it's very hard to find 27 00:01:03,670 --> 00:01:06,240 really great stories online. 28 00:01:06,240 --> 00:01:08,720 I think you want to keep your brain fresh, 29 00:01:08,720 --> 00:01:11,020 go to art galleries, be open, 30 00:01:11,020 --> 00:01:13,120 read things you wouldn't normally read, 31 00:01:13,120 --> 00:01:14,680 and if you are online, 32 00:01:14,680 --> 00:01:18,420 then go to places that don't make you feel comfortable. 33 00:01:18,420 --> 00:01:20,060 Make yourself uncomfortable 34 00:01:20,060 --> 00:01:22,250 'cause that's where good ideas come from. 35 00:01:22,250 --> 00:01:25,850 I think the challenge is always, as a woman, 36 00:01:25,850 --> 00:01:27,790 do you have solo status in the room, 37 00:01:27,790 --> 00:01:29,580 are you the only woman in the room, 38 00:01:29,580 --> 00:01:31,460 are you one of two women in the room, 39 00:01:31,460 --> 00:01:33,180 in which case it's very easy for men 40 00:01:33,180 --> 00:01:34,873 to ignore you, to talk over you, 41 00:01:35,720 --> 00:01:37,500 and I don't even think they're aware 42 00:01:37,500 --> 00:01:38,810 that they're doing it. 43 00:01:38,810 --> 00:01:41,990 What you want is to get a critical mass, 44 00:01:41,990 --> 00:01:43,640 they say it's actually 30%, 45 00:01:43,640 --> 00:01:45,900 once you have 30% diversity in a room 46 00:01:45,900 --> 00:01:48,850 then you have a much much more interesting conversation. 47 00:01:48,850 --> 00:01:50,400 When you're the only woman in the room 48 00:01:50,400 --> 00:01:52,060 it makes it much more complicated 49 00:01:52,060 --> 00:01:54,080 because you're trying to fit in 50 00:01:54,080 --> 00:01:56,100 and yet you're also trying to put through 51 00:01:56,100 --> 00:01:57,670 your own point of view which might 52 00:01:57,670 --> 00:02:00,880 actually be quite different from the status quo 53 00:02:00,880 --> 00:02:03,260 and you want to make sure that people are hearing it 54 00:02:03,260 --> 00:02:04,650 and often they're not. 55 00:02:04,650 --> 00:02:06,396 And I look back and I kick myself 56 00:02:06,396 --> 00:02:09,420 at some of the times I was the only woman in the room 57 00:02:09,420 --> 00:02:11,770 and my point of view was much more valid 58 00:02:11,770 --> 00:02:15,443 than I realized and I didn't say it loud enough.