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(gentle chiming music)

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- [Lis] I'm Lis Sebran,
a senior staff writer

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at Fast Company and last week,

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I had the chance to talk to Katie Sturino.

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If you haven't heard of
her, she's an influencer

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turned founder who I really admire

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for her authenticity and
amazing sense of humor.

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Most recently, she's launched
a company called Megababe

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that makes problem solving,
personal care products.

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- But creams, armpit
creams, fire-up creams.

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You have created some of the
most problem solving products

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on the market, tell us a little bit about

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how you got started making these products?

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- I actually started Megababe
because I have thighs

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that rub together, I get thigh chafe

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and I have experienced it
pretty much my whole life

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and after a few summers of blogging

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about the different types of
solutions that are out there

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for thigh chafe I realized
that none of them were

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empowering, none of them
were really made for women,

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and I think probably the reason

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that there wasn't something on
the market already for women

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is because no one was really
talking about thigh chafe

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and that's the basis
of Megababe as a brand.

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You take things like
butt acne and boob sweat,

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thigh chafe, BO and we
turn it into something

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that feels fun, empowering,
cute and effective.

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- You've become really famous
for your supersize the look

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posts on Instagram, talk us
through like how that idea

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you know, came to you and
also why you think it's been

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so incredibly successful these posts?

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- The idea came to me because
when I started blogging

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I didn't really realize
what it actually means

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to put on an outfit every
day and photograph it.

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I started looking to
celebrities for inspiration

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and it kinda came together
with the concept drive

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like I needed outfit inspiration

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and then also women were always saying:

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I love this bod, I'd
want to wear this bod,

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I love her style bod, and so I just wanted

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to show women that at my size, size 18,

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that standing next to even
size zero Jennifer Aniston,

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that you can still pull off
the styles that you want

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and it's not necessarily about your size,

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it's really about wearing
what makes you feel inspired,

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you can wear whatever you want to wear.

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So that's the point of it.

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- Talk us through some
of your iconic products

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and what they do?

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- Well the thigh chafe stick is,

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I mean that's a desert
island product for me

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and for so many different women

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and then our Bust Dust actually,

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living in New York in the summers,

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it'll really test you, it'll
really tell you who you are

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and I found that I'm just
someone who cannot deal

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with being uncomfortable like that

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and walking into a meeting with
sweat stains on my shirt and

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- I mean who can, right? (laughing)

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- I don't know, I mean,
I'm just, I'm not someone

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who deals with the heat
well, which is kinda why

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we launched this whole product.

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Our armpit mask, Happy Pits,
that's been a runaway success

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for us and our Le Tush mask,
it's been very successful

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for us since we launched,
it has three different acids

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in it, it's really great for
butt pimples, it's good for KP,

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people get the arm skin,
like bumpy arm skin.

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A lot of people say that
Megababe created a new category

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of body care, people don't
quite know how to talk about it,

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use it, it's not like buying a lipstick

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where it's intuitive, like you understand

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what you do with that.

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So we make products like
these that are a little bit,

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people sometimes don't
even know what to name it.

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- Yeah, I mean, I don't have a name

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for like an underarm mask,
I've never had one before.

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Tell us what's next for Megababe?

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- I will give you a
teaser that we're heading

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below your ankles next.

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- Ooh, okay!

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Thank you so much for joining us today,

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I really appreciate your
time and we're so excited

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about, you know, what
comes next for Megababe.

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- Yes, thank you so much, I'm so happy

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that you guys wanted to talk.

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As I was saying, I don't
have a blowout, I was like,

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Katie, could you have done a little better

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with your hair today,
and also I'm super shiny

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in this room, I don't know.

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(upbeat music)